Performance Marketing Executive

Your Main Responsibilities

80% Performance Marketing

• Plan & execute digital paid campaigns across Meta (FB/IG), Google (Search, GDN, YouTube), TikTok, and Zalo Ads.

• Build multi-phase advertising funnels to support brand awareness, lead generation, nurturing, and conversion.

• Optimize budget allocations to hit CPL, ROAS, and CPA goals.

• Perform real-time analysis & A/B testing to improve CTR, CPC, conversion rates.

• Utilize advanced tracking via Meta Pixel, GTM, GA4, UTM, and report on key metrics & insights weekly/monthly.

• Work closely with creative teams to test messaging, visuals, landing pages.

20% Other Marketing Tasks

• Support events (webinars, immigration seminars, expos).

• Coordinate with external vendors (if any).

• Provide performance insights & reports to the Marketing Director and internal teams.

• 2+ years of proven experience in running and optimizing paid ads (Google & Meta required).

• Proficient in Google Ads, Meta Ads Manager, and familiar with TikTok/Zalo Ads.

• Solid understanding of funnels, attribution, retargeting, and lookalike audiences.

• Comfortable with data, Excel/Sheets, and interpreting trends to make decisions.

• Experience with tracking tools (GA4, GTM, UTM, Meta Pixel).

• Strong communication and teamwork skills.