Performance Marketing Executive English Required

Key Responsibilities - Campaign Operations

• Coordinate setup, scheduling, and monitoring of digital marketing campaigns (Facebook Ads, Youtube Ads, Google Ads, Linkedin Ads, email/SMS automation).

• Manage day-to-day campaign logistics: targeting uploads, budget pacing, ad status checks,

and error resolution.

• Conduct QA checks on campaign assets and live ads to ensure correct tracking, links, and

compliance.

• Maintain and update marketing databases (CRM entries, lead lists, opt-in/out compliance,

funnel progression).

Key Responsibilities - Data & Reporting

• Export, clean, and organize campaign data from multiple platforms (ads managers, CRM,

analytics tools).

• Build and maintain dashboards that track key metrics (CPL, CTR, conversion rates,

engagement levels).

• Provide weekly and monthly performance reports with clear summaries, trend analysis, and

actionable insights.

• Highlight anomalies, inefficiencies, or opportunities in campaign data

• Assist in forecasting, budget tracking, and ROI analysis for marketing campaigns.

Key Responsibilities - Cross-Functional Coordination

• Work closely with design, operations, and patient support teams to ensure campaign workflows

remain on track.

• Support compliance processes by following approved templates and operational guidelines.

• Suggest process improvements for both campaign execution and performance reporting.

Qualifications

- 4+ years of experience in Performance Marketing.

- Proficient in English - Verbal and written.

- Skilled at setting up, managing, and optimizing campaigns in the following platforms: Meta, YouTube, Google PPC and Display Network.

- Strong skills in Excel/Google Sheets (pivot tables, formulas, data cleaning) and familiarity with dashboard tools (Google Data Studio, Power BI, or similar).

- Strong research and analytical skills for: Identifying applicable target audiences and Competitor review and analysis.

- Excellent organizational skills with the ability to manage multiple campaigns and reporting deadlines.

- Mailchimp/HubSpot, or equivalent CRM/automation tools

- High attention to detail, accuracy, and data integrity.

- Experience working in a compliant/regulatory environment is a plus