Performance Marketing Manager

About Us:

uhomes.com is a leading global student housing platform helping international students find and book their ideal accommodation. With operations across 27 countries, we are committed to creating an exceptional experience for both our users and our employees. With a robust transaction-based ecosystem, we partner with major providers and educational institutions to deliver a seamless housing search and booking experience. As we expand our footprint in Southeast Asia, we’re looking for a skilled Performance Marketing Manager<ins> based in Vietnam to accelerate our growth in the international student segment.

Key Responsibilities:

• Lead Generation Strategy: Develop and execute lead generation campaigns targeting international students across Southeast Asia, with a focus on cost-efficient and high-converting funnels.

• Performance Campaign Management: Plan, launch, optimize, and analyse performance marketing campaigns across Google, Meta, TikTok, and other digital channels.

• Traffic Acquisition: Drive high-quality traffic to the platform through paid search, paid social, programmatic, and affiliate channels, with proven ROI targets.

• International Student Focus: Create campaigns tailored to the needs, preferences, and behaviour of international students researching overseas education and housing.

• Data-Driven Optimization: Use analytics tools (e.g., Google Analytics, Meta Ads Manager, or similar) to monitor KPIs, identify trends, and implement data-driven optimizations.

• A/B Testing & Experimentation: Continuously test ad creatives, landing pages, and audience segments to improve conversion rates and reduce CPL (cost per lead).

• Collaboration: Work cross-functionally with content, partnerships, product, and design teams to align on messaging and campaign goals.

• 3+ years of hands-on experience in performance marketing, with a proven track record

in driving traffic and generating leads targeting international students.

• Strong knowledge of running and optimizing paid media campaigns across Google Ads,

Meta (Facebook/Instagram), LinkedIn, and YouTube.

• Demonstrated ability to generate student leads with clear metrics on CPL, CTR, ROAS,

etc.

• Familiarity with student recruitment or education-related marketing is a strong

advantage.

• Analytical mindset with strong Excel/Google Sheets and data interpretation skills.

• Fluent in English (written and spoken) is essential; knowledge of Mandarin is a plus.