Performance Marketing Manager (DTC E-Commerce)

Job Summary

Are you ready to take the lead in scaling a high-potential e-commerce brand to the next level?

PATI Group is looking for a Marketing Manager to spearhead our Direct-to-Consumer (DTC) growth across the Men’s Health and Women’s Health collections. In this high-impact role, you’ll take full ownership of end-to-end DTC performance, and be the strategic driver behind our ambitious goal of reaching $50M in annual revenue within the next 2–3 years. This is a unique opportunity for a data-driven, results-oriented marketer who thrives in a fast-paced, growth-focused environment and is ready to make a real difference.

Core Responsibilities

• Team Growth: Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.

• Agencies Management: Manage performance agencies (Email, Google Ads, Amazon) to drive growth.

• Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.

Must-Have Requirements

• Experience: Minimum 10 years of hands-on experience in DTC e-commerce marketing with a proven track record in performance growth.

• Master’s degree or MBA in Marketing, Business Administration, or related fields.

• Website & Landing Page Execution: Familiar with Shopify & landing page builders like: Gempage, Replo, PageFly.

• Candidate must be willing and able to build landing pages & configure website on your own.

• Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.

• Solid grasp of budget planning and allocation - able to manage ~1 billion VND/month efficiently.

• Must be comfortable with performance analysis; good mental math is a plus.

• Demonstrate strong action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.

• Candidate Type: Plug-and-Play candidate only; no room for "potential" candidates with no practical experience.

Behavioral Competencies

• Integrity: The No. 1 required quality.

• Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.

• Discipline: High level of discipline with zero tolerance for undisciplined behavior.

• Mentorship: Ability to lead by example and develop junior team members into high performers.

• Psychological Understanding: Understanding how performance creatives work for each ad platform.

• Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.

• Alignment with our core values and behaviors.

Language:

• Fluent in Vietnamese

• Advanced in English reading & writing. Can communicate in English

Nice-to-Have Requirements

• Regional Experience: Experience with U.S. or EU e-commerce markets.

• Technical Skills: Experience with Klaviyo and marketing automation tools.

• Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.