Performance Marketing Specialist

• Plan and manage performance marketing campaigns across Google, Facebook, and other paid media channels. • Analyze digital marketing KPIs including CTR, CPC, CPA, ROAS, conversion rate, bounce rate, and other campaign-level metrics. • Use tools such as Google Analytics, Google Ads, Meta Ads Manager, Data Studio, etc. to monitor and optimize campaign performance. • Create detailed campaign performance reports and deliver insights that inform future campaign strategy. • Collaborate with the content, design, and product teams to align creative assets with performance goals. • Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve performance. • Set up and manage campaign budgets, ensuring efficient ad spend and maximum ROI. • Track attribution models and user behavior to improve customer journey and funnel performance. • Stay updated on industry trends, algorithm updates, and emerging ad technologies.

• Bachelor’s degree in Marketing, Business, Economics, or a related field. • 2+ years of experience in a performance marketing, PPC, or digital analytics role. • Hands-on experience with Google Ads, Meta Ads, and Google Analytics (GA4 preferred). • Strong analytical skills with proficiency in Excel/Google Sheets and dashboard/reporting tools. • Fluent in English (both written and verbal).