Performance Marketing Specialist - Digital Marketing

Performance Marketing Specialist - Digital Marketing

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What We Can Offer

Personal Accident Insurance 24/24
12 annual leaves per year
Free gyms at California Fitness & Yoga Centers

Job Description

As part of FLG, Eri Clinic is one of Vietnam's leading beauty companies and improves tens of thousands of lives every year. We believe that we can transform the beauty industry and deliver the world's best customer experience by using digital technologies and a customer-centric approach to marketing.
Driven by our mission to build Vietnam's most advanced O2O/integrated marketing team, we need the most ambitious and talented people. Are you one of them? If so, we want to talk to you!

ROLE:
As part of the performance marketing team in FLG, your responsibilities will be:
● Online Advertising: How can we deliver the most relevant ads and maximize our lead volume?
● Conversion Funnel Optimization: How can we optimize our conversion rate from lead to sales to achieve the best possible CAC and CIR?
To accomplish these objectives, you’ll need to lead Eri’s performance marketing and optimize every step of the customer purchase journey.

What You'll Be Doing:
● Contribute continuously actionable, backed-by-calculation ideas to achieve growth targets;
● Ensure continual growth and performance improvements by testing and tracking for outcomes of:
o New treatment packages, offers & products based on discussion with arketing stakeholders;
o New technologies and strategies based on data-driven insights and research;
● Apply your expertise and skills to manage all online marketing channels (including but not limited to Facebook, SEM, Zalo, GDN, YouTube ads, SEO)
● Manage, test and optimize ads creative assets to maintain high action rate of ads viewers;
● Manage, test and optimize ads landing pages to maintain high conversion rate of paid traffic;
● Work closely with Marketing team to ensure all events & promotional campaigns will contribute significantly to growth targets;
● Work closely with Telemarketing & Sales teams to optimize lead quality, the conversion rates from lead to sales and the CIR:
● Work closely with our Data Analytics team person to troubleshoot and develop action plans to overcome growth challenges;
● Work closely with IT team to streamline offers and/or promotions from ads campaigns to non-ads digital assets to deliver growth targets;
● Live a strong performance-focused culture that identifies with the overall company vision.
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Job Requirements

What We're Looking For
● Degree or advanced degree in related fields;
● 3 years working experience within digital marketing field in which:
o experience managing Facebook, SEM, GDN and YouTube ads is a must
o experience of testing & optimizing digital ads to deliver revenue KPIs
o experience of testing & optimizing ads landing pages
o experience of creating & testing ads content across different mediums & formats
o experience of working with data and tools such as Excel to create performance forecast or/and data-based recommendations
● Knowledge in SEO and Local Display Networks is a plus;
● Minimum 1 year of working with data & analytics:
o experience of using Excel to create performance reports, forecasts and data-based recommendations
o experience of using Google Analytics and/or other data analytics platforms
● Highly analytical and performance-driven mindset;
● Excellent speaking and writing skills in both English and Vietnamese;
● Advanced problem-solving skills and long-term mindset;
● Open-minded vision and fresh, creative ideas;
● Challenge conquering attitude with opportunity-focused perspective
● Great desire to learn and grow personally and professionally.
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What Makes This Job Amazing
● Work with one of the most skilled & creative & performance-driven Marketers in Vietnam
● Have great opportunity to lead Digital Marketing projects to drive growth to the company
● Help tens of thousands of people to live a better & beauty life
● Be part of one of the most dynamic & data-driven & creative company in Beauty industry in Vietnam
● Huge learning & professional growth opportunities;
● Great employee benefits (including a free gym membership);

Job Locations

TNL Plaza, 346 Ben Van Don, Ward 1, District 4, Ho Chi Minh City, Vietnam
View full Company Profile

Fitness and Lifestyle Group (FLG), is Asia-Pacific’s leading health and wellness group headquartered in Australia. FLG exists to make a meaningful, positive impact on people’s lives through innovative and diversified health and wellness offerings across physical and digital platforms.

FLG's portfolio of globally recognized brands includes Fitness First Australia, Goodlife Health Clubs Australia, Barry's Bootcamp Asia-Pacific, Jetts Fitness and Zap Fitness 24/7. Recently added to our portfolio are a collection of brands in Asia, expanding the group presence in the region with brands such as California Fitness & Yoga and Eri Clinic. With over 450 locations across Australia, New Zealand and South-East Asia, we help our members live healthier and more active lives.

In 2007, we entered the Vietnam market with California Fitness & Yoga, the first and largest international fitness company to open in Vietnam. California Fitness & Yoga became a dynamic lifestyle center that inspires, entertains and energizes the communities it serves along with its more than 3000 team members.

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Tập đoàn Fitness and Lifestyle Group (FLG) là tập đoàn về thể dục thể hình và chăm sóc sức khỏe hàng đầu châu Á -Thái Bình Dương có trụ sở chính tại Úc. FLG tạo ảnh hưởng tích cực, có ý nghĩa đối với đời sống cộng đồng thông qua các dịch vụ chăm sóc sức khỏe sáng tạo và đa dạng trên các nền tảng vật lý và kỹ thuật số.

Danh mục đầu tư của FLG bao gồm các thương hiệu được công nhận trên toàn cầu bao gồm Fitness First Australia, Goodlife Health Club Australia, Barry's Bootcamp Asia-Pacific, Jetts Fitness và Zap Fitness 24/7. Gần đây được thêm vào danh mục đầu tư của FLG là một tập hợp các thương hiệu ở châu Á, mở rộng sự hiện diện của chúng tôi trong khu vực, bao gồm California Fitness & Yoga và Eri Clinic. Với hơn 450 địa điểm trên khắp các nước Úc, New Zealand và Đông Nam Á, chúng tôi giúp các thành viên sống khỏe mạnh và năng động hơn.

Năm 2007 California Fitness & Yoga trở thành công ty thể dục thể hình quốc tế đầu tiên và lớn nhất ra mắt tại Việt Nam. California Fitness & Yoga không chỉ đơn thuần giống như bao phòng tập thông thường khác. Đây là trung tâm của phong cách sống năng động, nhằm truyền cảm hứng, mang lại niềm vui sảng khoái cũng như nguồn sinh khí mới cho cộng đồng với hơn 3,000 thành viên.

Website: https://www.fitlg.com/ ; https://www.cfyc.com.vn/
Facebook: www.facebook.com/cfycvn
Youtube: www.youtube.com/cfycworkinglife

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Gold View building, 346 Ben Van Don, Ward 1, District 4, HCMC
1,000-4,999 staffs
Ms. Maris Nguyen
TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC NICE SOPHIA ANTIPOLIS (PHÁP)

TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC NICE SOPHIA ANTIPOLIS (PHÁP)

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Bằng được công nhận bởi Bộ GD&ĐT Việt Nam do Đại học Nice – Sophia Antipolis (Pháp) cấp có giá trị toàn cầu.

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