Performance Marketing Specialist (Global Market)

Performance Marketing Specialist (Global Market)

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What We Can Offer

Twice yearly performance review and one-time salary review per year
Development opportunity: sponsorship for training courses
Professional, creative working environment and talented teams, equal-opportunities & agile culture

Job Description

- Grow our user base through profitable user acquisition channels by managing and optimizing user acquisition campaigns for our mobile apps and games
- Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
- Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data
- Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders
- Collaborate and work effectively with multiple internal teams (creative design, marketing, product)
- Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks
Read full Job Descriptions

Job Requirements

KNOWLEDGE:

- Definition of metrics and their relationship in analyzing digital ad campaigns. (reach & impression, CTR, CVR, CPA, CPM,...)
- Advanced concepts of UA. (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, conversion events, attribution models, predictive models, monetization models, fraud detection...)
- Fundamental concepts of Marketing. (marketing mix, marketing strategy, brand identity, funnel, user journey, A/B testing, cost model,...)
- Fundamental concepts of Business. (profit margin, ROI, break even point, ROAS, cash flow...)
- Experience in creative production or marketing idea pitching. (brief process, idea proposal, concept, core messages, references,...)
- Fundamental concepts of ASO. (visibility, conversion rate, store kit, keywords, search terms, popularity index, difficulty score, keyword value...)

SKILLS:

- Good at mathematics
- Fluent in English (daily interactions with international partners)
- Advanced Excel skills. (Pivot, Query, Index & Match, Vlookup, Hlookup,...)
- Experience in setting up and optimizing campaigns on Facebook Ads & Google - Ads or other ad networks
- Experience in using marketing tools. (Google keyword planner, Google - analytics, Appsflyer, Firebase, Appannie, Facebook analytics...)
- Experience in using project management tools & framework. (Trello, Asana, Jira, Scrum, Kanban,...)
- Experience in using tools to analyze data. (Google Sheet, Data Studio, Power BI,...) - Basic SQL or Python skills

ABILITIES:

- Logic & analytical thinking
- Self-learning new things via internet
- Manage to deliver result in the timely manner
- Creative and independent in problem-solving

ATTITUDE:

- Data-driven mindset
- Carefulness and detail-oriented
- Eager to learn and ready to apply new knowledge/skills
- Optimize and automation mindset
- Passionate in gaming industry and digital marketing
- Highly self-motivation and self management

***WHY YOU’LL LOVE WORKING HERE

· Twice yearly performance review and one-time salary review per year
· Great facility to work. You will have a MacBook and extra high definition screens
· Remote work 12 days / Annual leave 12 days / Sick leave 2 days
· Premium health insurance package for you and your relatives
· Annual health check-up at the premium clinic
· Development opportunity: sponsorship for all training courses includes Business English...
· Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
· With regular discussions, you will have a lot of opportunities to learn from experts in their fields
· 13th-month Salary + Annual bonus + Project bonus
· Reward & Recognition in mobile platform
· International opportunity to expose and grow
· Professional, creative working environment and talented teams, equal-opportunities & agile culture
· At least one abroad travel every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
· 1-2 Annual Luxury Company Trip, Team Building
· Free food & drinks, kitchen at work, PlayStation & billiards corner
· Friday evening party, happy hours, team activities, and awesome parties
· The remaining Annual leave will be transferred to the next working year
· Additional allowance, gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…
· Paternity Leave policy offers more than 10 days of paid leave, not including days-off according to Vietnam Labor Law regulations
· Free parking

Job Locations

40A Lam Son, Ward 2, Tan Binh District, Ho Chi Minh City
View full Company Profile

"Athena Studio (http://www.athena.studio) - Playful workplace of smart and creative talent
Athena is a multi-national mobile gaming company which is creating and delivering products to users worldwide. Millions of users are enjoying our casual games every day. It creates a huge opportunity for us to grow but also creates great challenges to overcome and serve more and more users.
Every day at Athena, we try to apply science and art into our products to make them beautiful, exciting, fun and useful. Our mission is to create 5-star products which entertain and enrich people’s life. We believe that when technology, art, and hard working come together, the masterpieces will be born.
Athena team is a mix of talented people who are game producers, artists, data scientists, programmers, gamers, and dreamers. We offer lots of room for you to grow with the company and lots responsibility in your role. Beyond personal growth, you will make a great impact on Athena’s success as a whole."

Read full company information
40A Lam Sơn, Phường 2, Quận Tân Bình, TPHCM
25-99 staffs
HR Dept
 	  CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

360 giờ học linh động, phù hợp với học viên vừa học vừa làm.

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