Performance Marketing Team Lead (Facebook)

ABOUT THE ROLE

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 400% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer LTV.

As the Performance Marketing Team Lead, you will be responsible for managing and optimizing our advertising campaigns on Facebook, Instagram and other digital marketing channels. You will lead a team of 3-4 marketing specialists, and work closely with other teams, including the creative team, product team and data team, to achieve company goals.

This is a challenging but exciting sales-driven job of which you will be rewarded accordingly. Now the answer is up to you: Are you ready to join the crew?

WHAT YOU WILL DO

- Develop and implement digital marketing strategies to increase customer acquisition, and revenue growth.

- Manage and optimize Facebook and Instagram campaigns to meet company KPIs.

- Lead and mentor a team of 3-4 marketing specialists to improve their performance, knowledge and skills.

- Collaborate with the creative team to develop effective ad creatives that drive conversions.

- Work with the data team to analyze campaign data and identify areas of improvement.

- Monitor industry trends and best practices to stay up-to-date on new technologies and techniques.

- Prepare regular reports on campaign performance and present findings to the executive team.

WHAT WE ARE LOOKING FOR

- Bachelor’s degree in Marketing, Business, or related field.

- Proficient in English language (especially Reading skill) .

- At least 2 years of experience in e-commerce, with a strong focus on performance marketing.

- At least 1 years of experience in managing a team of 3-5 marketing specialists.

- Strong technical knowledge of Facebook and Instagram advertising platforms, including setting up campaigns, targeting, optimization, and reporting.

- Experience in Google, Tiktok or Pinterest ads is a plus

- Experience in developing and implementing successful digital marketing strategies.

- Excellent communication and interpersonal skills.

- Strong analytical skills and ability to interpret data to drive business decisions.

- Self-starter who is comfortable with ambiguity and working in a fast-paced environment.

- Ability to work collaboratively with cross-functional teams and stakeholders.

WHAT YOU CAN EXPECT

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $ 1200 depending on capacity).

- Flexible, non-binding working time and space according to office hours.

- Full salary during probation.

- Guaranteed 13th month salary.

- Quarterly bonus & Year-end bonus as part of our profit sharing program.

- 12 days work-from-home & 12 days of paid annual leave.

- Global health insurance package for yourself, annual health check-up.

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve.

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events.

- General company T&D Program.

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws.