Performance Media Assistant Manager (Fixed Term Contract)

Job Location:

This role will be responsible for delivering the digital marketing performance for Beauty & Wellbeing VN. Your focus will be to support performance marketing programs with a focus on search and ecommerce. The ideal candidate is self-motivated, has a growth mindset, and is capable of driving change in a large organization. This person has a deep passion and intermediate background of both Ecommerce and digital marketing, including on-site search, Tiktokshop ads, and analytics. Flexibility and the willingness to work at both a strategic and tactical level is required.

The role will work collaboratively with E2E media lead, internal stakeholders (e.g. brand teams, e-com team), and external partners. As this is a new role for our organization, we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members along the way.

Job Description:

Performance media deployment – Onsite search & Tiktokshop ads (70%):

· Under guidance of the B&W media lead, manage E-Commerce Search marketing budgets, including: copy updates, setting and tracking budget spend priorities and KPIs, measuring overall results against plan, and applying relevant beta tests on an on-going basis

· Work with agency partners and internal teams to develop and execute optimized brand content for owned E-commerce and retail partners.

· Work with agency partners and internal teams to execute onsite advertising campaigns

· Monitor and analyze performance against traffic, GMV, ROAS, onsite visibility and share of voice; continually make and implement recommendations for optimization and ongoing growth

· Work with the Media Lead and stakeholders to identify new optimization tests and growth opportunities

Reporting (20%):

· Present findings to stakeholders to create an atmosphere of transparency and data-driven optimization

· Work with Media Lead to educate brand teams on the benefits of Embedding eCommerce and Search investments in all Marketing activities

Strategic planning (10%):

· Research and be a thought leader in best practice on all things E-Commerce and Search media related to driving profitable growth through digital marketing and on-site conversion optimization

Keep on top of industry best practices and provide POV on recommended actions

Job Requirements:

Experience building a brand on E-commerce platform (Shopee, Lazada and Tiktokshop) and running search campaigns is required.

3+ years’ experience working in E-Commerce and search engine marketing

CPG, Online Retail, Grocery, or Performance driven digital experience preferred Intune with digital and E-Commerce trends

Strong ability to build solid relationships, both internal and external

Excellent planning, project management and organizational skills