PPC Specialist

Overview: This role is a comprehensive position encompassing all areas of PPC marketing (social and search). It requires a strong understanding of the broader digital marketing landscape, a willingness to learn and adapt as our clients approach us with different setups and opportunities, and an in-depth technical knowledge across all fields of PPC. This includes UTM setup, account setup, conversion tracking, creative development, audience generation, client relationship management, and critical thinking.

Key Responsibilities:

- Creating and planning a variety of PPC campaigns across a range of digital channels.

- Setting up conversion tracking across a variety of channels.

- Overseeing existing campaigns and making recommendations on how to optimize them.

- Analysing trends and making data-driven decisions.

- Assisting the creative team in writing engaging copy for adverts.

- Working with graphic designers and clients to ensure the creative ads are effective.

- Collaborating with clients to understand their target market.

- Proofreading.

- Building relationships and supporting business development.

- Producing detailed analysis and reports of campaigns.

- Presenting data and reports to a range of audiences.

Experience & knowledge:

- Minimum 1 year of experience, with an openness to train junior candidates.

- Fluent in English.

- Experience using tools such as Google Ads, LinkedIn Ads, Facebook Ads, and other PPC networks.

- Familiarity with reporting tools such as Google Analytics, Excel, Agency Analytics (or alternatives).

- Knowledge of data analysis and manipulation.

- A good understanding of how PPC fits into the broader digital marketing ecosystem.

- Strong verbal and written communication skills in English (fluent).

- Excellent listening, negotiation, and presentation abilities.

Skill Set:

- Strong analytical skills.

- A good level of mathematical ability.

- Creative and strategic thinking abilities.

- Excellent attention to detail.

- Ability to develop innovative marketing strategies.

- Effective communication and presentation skills.

- Strong relationship-building abilities.

Salary & Benefits:

- Competitive salary based on experience + annual bonus.

- 13th-month salary, and participation in compulsory insurance as per VN legal requirements.

- Annual company trips, team building activities, birthday celebrations, and other company events.

- High opportunities for advancement and development in a dynamic, creative, and multinational environment.