PR & KOLs MANAGER

Welcome to Green Future, where we're not just building a green future, but a Net Zero world. We are a strategic P&L of Vingroup, pioneering the electrified mobility era and leading a comprehensive green transition. We don't just sell and lease electric vehicles; we are crafting a new lifestyle, a breakthrough vision for sustainability, technology, and planetary responsibility.

We believe the future of mobility lies in simplicity, efficiency, and emotional connection, coupled with an unwavering commitment to a greener planet. With a solid foundation and a global aspiration, we are seeking individuals who dare to think, dare to act, and are unafraid to break every rule to make a difference. If you have an intense passion to create global resonance and infuse new energy into the electric vehicle industry, while being deeply committed to the Net Zero goal, join us in writing that story.

We won't copy; we will create. And you, will be a part of that journey, an ambassador of a sustainable future.

The Role

We are seeking a PR & KOLs Manager who is unbound by traditional approaches. You'll be a storyteller, a relationship builder, and a cultural architect for our Net Zero journey. You'll shape how we communicate, how we forge a distinctive brand voice, and ensure every Green Future message is not just heard but felt, especially those about our sustainable commitments and green transition. You'll work closely with the creative team to develop impactful campaigns, ensuring Green Future consistently stands out and is loved in every market, reinforcing our leadership in social and environmental responsibility.

Responsibilities:

• Connect with key media platforms, building and maintaining meaningful, two-way interactive relationships, especially with organizations and individuals vocal about environmental and sustainable development.

• Build and nurture strong, high-energy relationships with brand community spaces such as press, forums, and social media channels, conveying Green Future's green initiatives and commitments.

• Identify, approach, and develop collaborative relationships with influential KOLs/Influencers who align with Green Future's core values and dare to be different (especially those who impact youth, with unique styles and a natural ability to influence in the green space).

• Actively participate in community development, mentoring, and brand ambassadorship. Help them shine, emphasizing their role in promoting a green lifestyle.

• Serve as a community advocate, providing valuable insights into consumer behavior and market trends to guide strategy, especially green consumer trends and environmental awareness.

• Conduct online Q&A sessions (AMAs), virtual chats, IRL meetups, and maintain community connections, integrating messages about Net Zero and the environmental benefits of electric vehicles.

• Stay constantly updated on cultural, technological, and media trends, and know when to engage or remain silent, connecting with environmental events and movements.

• Minimum 3 years of experience in PR, Communications, Public Relations, especially in a company or agency environment related to Lifestyle, Tech, or Entertainment brands.

• Deep understanding of online communities and culture, particularly platforms like Meta, Threads, Instagram, Tiktok, Discord, Reddit, Telegram, and X/Twitter.

• Excellent writing and verbal communication skills, with a keen sense of humor and brand understanding.

• Excellent project management experience, especially in managing product development processes.

• Passion for technology, design, and the people who use them.

• Ability to comfortably work across various disciplines, in a fast-paced startup environment.

• Ability to create curiosity and organically spread information, without force.

• Transparent, authentic, and straightforward communication style.

• Fluent English (listening, speaking, reading, writing).

• Interest and understanding of environmental issues, sustainable development, and Net Zero goals.

• Ability to authentically and inspiringly convey the brand's green values.