Private Customer Manager (South/North)

1. JOB PURPOSES

The Private Customer Manager is responsible to develop the business and deliver brand experiences to targeted customers (D2VIP & HNWI).

More specifically she/ he will be responsible for Individuals & HNWI customer acquisition & retention to feed the CRM platform, sales target achievements and private events execution focusing on direct sales of prestige products to VIC.

Key Responsibilities:

1/ Develop a Private Client portfolio

• Identify, target and expand potential clients, including high-net-worth individuals, luxury retailers, and exclusive venues.

• Build, manage & expand the VIC networks & database to support the building of customer segmentation, understanding the different touchpoints, & develop plans and programs for the targeted segment.

• Build strong relationships with private customers and develop brand preference for PR Prestige products.

• Act as the primary point of contact for clients, addressing inquiries, providing product information, and resolving any issues

• Expand ‘Le Cercle’ & set up membership program / CRM in collecting “Personally Identifiable Information” on VIC to build a database and improve the management of the VIC – in line with applicable regulations governing personal data management.

2/ Drive Sales of the Prestige & Luxury portfolio

• Achieve the Sales objective for the D2VIP sales & also support the delivery of the CP Prestige value targets

• Collaborate with the internal functions to ensure sufficient support for CP to grow and deliver business performance

• Monthly evaluate inventory and sell-in/sell-out reports from CP to optimize stock weights and influence proper inventory management.

• Assess market opportunities and identify any new opportunities for portfolio addition/ innovation with support of Prestige TM

3/ Drive or Support brand experiences creation and cross partnership with Luxury brands

• In collaboration with marketing & trade marketing teams, develop tailor made consumer promotion programs to push VIP sales.

• Support the organization of VIP events for CP private customers

• Develop strong partnerships with relevant external stakeholders that will enable acquisition and retention of HNW customers.

• Engage identified relevant luxury companies to build cross collaboration events and database acquisition / swapping.

• Represent our brand at prestige events and networking functions to promote our prestige products

4/ Back-office intelligence

• Lead annual sales target in coordination with CP

• Close coordination with the finance team on managing budgets – A&P & T&E

• Manage and monitor daily sales report from CP and other relevant information to initiate and/or adjust the activation plans to interact with the customers and achieve sales target

• Integrate the PR Luxury network and “copy with pride” the best practices from other markets

• Monthly & Quarterly review to present client under prospection, closed deals and align next period activities

Education & Experience

• Minimum bachelor’s degree in business, Economics, Marketing, or equivalent

• Experience in luxury or hospitality is a must.

• Experience of work in multinational company, start-up, luxury brand portfolio or related fields is preferable.

• Tech savvy with good command of MS Office

• Comprehensive understanding of D2VIP/ HNWI environment

• Vietnamese and English language fluency

Functional & Leadership Competencies

• Entrepreneurial spirit & proactive

• Positive, energetic, with strong social networking ability and outgoing personality

• Team player, collaborator, with adaptive mindset & communication skills

• Empathetic, responsible, and respectful, with a strong sense of ethics

• Curious nature, with wide general knowledge

• Accountable and dependable

• Organized and structured