Product & Marketing Manager

We are committed to building a workplace that values Diversity, Equity, and Inclusion (DEI), where every individual is respected and has the opportunity to grow

WHAT WILL YOU DO WHILE YOU WOW WITH US?

JOB OBJECTIVE:

• Be responsible for the comprehensive management of Product and Marketing activities for the Karcher brand in Vietnam, including product development, developing Marketing strategies (with a focus on digital), and implementing sales support activities (Trade Marketing) to drive revenue growth, market share, and brand awareness across both B2B and B2C channels.

• Act as a bridge between regional product management and Karcher Vietnam.

• Ensure that roadmaps are implemented according to the needs of Karcher Vietnam and are aligned with regional and global strategies.

• Drive and promote sales and product training initiatives.

KEY RESPONSIBILITIES:

1. Product Management

• Manage the product portfolio: plan the product lifecycle, propose new product imports, and phase out ineffective products.

• Analyze the market, competitors, customer needs, and trends to propose suitable product strategies for each segment (B2B & B2C).

• Work with the regional team or suppliers to select products that are suitable for the Vietnamese market.

• Collaborate with Sales and Training teams to provide product documentation and training for the sales force, dealers, or partners.

• Develop unique positioning, USP, and differentiated communication messages for each product line.

• Work with relevant departments to propose pricing strategies.

• Pricing: Ensure competitive local pricing that aligns with regional guidelines.

• Distribution: Ensure that products are introduced to the most promising partners and sales channels.

• Provide comprehensive analytical capabilities to generate reports and offer insights on sales, services, marketing, and e-commerce performance.

2. Digital Marketing (Key Focus)

• Plan and execute digital marketing campaigns tailored to each product line and segment (B2B/B2C).

• Manage digital communication channels: Website, SEO/SEM, Social Media (Facebook, YouTube, TikTok, LinkedIn...), Google Ads, Remarketing, etc.

• Collaborate with agencies/digital teams to develop content, optimize ads, and track campaign effectiveness.

• Manage the digital marketing budget and report ROI for each channel.

• Propose and implement CRM, automation, and email marketing strategies (especially for B2B customers).

• Analyze user behavior data and measure digital activity performance to recommend improvements.

3. Trade Marketing

• Support the development and implementation of promotional programs, POSM, and activations at retail outlets or showrooms.

• Collaborate with the Sales team to plan displays, promotions, and sales support activities for each distribution channel (Modern Trade, GT, dealers).

• Support product training and organize mini-workshops or customer events for B2B clients.

• Monitor and evaluate the effectiveness of trade marketing programs.

4. Brand Management & Marketing Strategy

• Work with the regional/global marketing team to ensure the Karcher brand strategy is mplemented in line with guidelines.

• Oversee the use of visuals, content, and branding guidelines in the Vietnamese market.

• Develop strategic marketing ideas that are locally relevant and aligned with regional cooperation.

• Take responsibility for marketing budgets (planning and spending control).

• Train and manage team members effectively.

OUR KÄRCHER WOW PACKAGE:

• Competitive salary.

• Full insurance coverage as per legal regulations.

• Opportunity to work in a professional, dynamic environment with career advancement potential.

• Continuous training to enhance skills and product knowledge.

• Other welfare policies as regulated by the company.

IT WOULD BE WOW IF YOU WOULD BRING THIS IN:

• Passionate about cleaning products, with solid expertise in product management and a thorough understanding of all aspects of marketing communications.

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.

• At least 5 years of experience in Product Management & Marketing, preferably with management experience and a background in consumer goods/tools/equipment or industrial products.

• Strong experience in Digital Marketing, especially performance marketing.

• Understanding of B2C consumer behavior and B2B purchasing processes.

• Proficient in data analysis and budget management.

• Excellent teamwork, communication, presentation, and negotiation skills.

• Proficient in English (mandatory).

• Prefer candidates with experience working in multinational environments.