Product Category Manager

Thông tin công ty

CÔNG TY TNHH JAPFA COMFEED VIỆT NAM-CHI NHÁNH LONG AN

- Địa chỉ: Ấp 2, xã Nhựt Chánh, huyện Bến Lức, tỉnh Long An

1. Product Portfolio Strategy

• Own and manage the pork/poultry feed portfolio.

• Define product positioning and differentiation strategies.

• Lead product lifecycle planning, including launch, upgrade, and phase-out.

2. Market & Customer Insights

• Analyze market trends, customer needs, and competitor offerings.

• Identify opportunities for product innovation and value creation.

• Collaborate with Sales & Marketing to refine customer segmentation.

3. Pricing & Profitability

• Provide input into pricing strategies and margin optimization.

• Partner with Commercial Excellence and Finance BP to align cost and value.

• Monitor product performance and recommend adjustments.

4. Lead Strategy & Solution Design

• Design solutions for Feed-only and Feed + Offspring customer segments.

• Define lead generation strategy (target profiles, messaging, campaign objectives).

• Collaborate with Market Insights and Commercial Excellence to refine targeting.

5. Cross-functional Collaboration

• Work with R&D, Feed Formulation, QA, and Production for product development.

• Support Marketing Operations in campaign planning and execution.

• Partner with Sales Enablement for product training and tools.

Qualifications & Experience

• Bachelor’s degree in business, Marketing, Economics, or related field (Master’s preferred).

• 5–7 years’ experience in feed/food, FMCG, or related industries with category/product management exposure.

• Proven track record in delivering product/category growth, pricing strategies, and innovation.

Competency

• Functional Skills: Category management, product lifecycle management, pricing, market analysis.

• Leadership Skills: Team leadership (1–2 groups), stakeholder influence, solution design.

• Behavioral Skills: Strategic thinking, adaptability, problem-solving, communication.

• Technical Skills: MS Office (advanced), analytical tools.

• Languages: English – Upper Intermediate.