Product Executive (Cv-Ai/otc Products)

1.Marketing plan and activities:

- Participate in Product Brand Plan and Implement effective activities based on approved brand plan and quarterly action plans such as merchandising program, trade promotion, consumer/ customer activation, activities at hospitals, clinics, deploy these programs with sales team; follow up and keep track activities regularly.

- Field visit and Update market competition information, Analyse market data (IQVIA, tender insight), undertake the market survey when it is required.

- Establish and maintain ongoing relationships with KOLs, key state holders in hospital channel and key CV-AI/OTC customers.

- Develop hospital plan, support sales team to do segmentation & target, do listing products into tenders; confirm, apply and manage tender prices & follow up tender submission & tender result. . and providing activities (Symposiums, Hospital meetings, PGM, Patient programs, training, activation,…) in order the products can be strengthened brand awareness/endorsement, prescribed and used in hospitals, healthcare centers, private clinics.

- Monitor activities & related A&P expenses as per approved budget and timeline.

- Coordinate with Medical, Regulatory Affairs, Legal, Procurement, FA, or other functional departments… to get approval, follow up processing of related marketing activities.

- Make reports related scope of works: market insight & competition, activity report, expenses/A&P follow up, sales analysis, …

2. Product management

- Build and update related Diseases pathologies, product knowledge & prepare product presentation slide desks, case studies, …

- Together with Sales team, organise Product Group Meeting (PGM) to HCPs, pharmacies and consumers through activation programs.

- Conduct product training, product test, role-play for sales force on regular basis.

- Involve in and prepare product materials: catalogs, brochures, leaflets, advertising documents,… which are aligned with Client ‘s guidelines and complied regulations.

-Collect feedback on products and work with clients and internal departments to handle customer complaints and address the quality problem if any.

3. Others

- Sales forecast: work with sales team for sales forecast by product and by channel.

- Manage stock for sales in case there is any limited stock; allocate stock for each channel.

- Involve and participate in Sales Force Excellence and Marketing Excellence projects.

- Do reports related to sales & marketing activities, expenses as required by client and the Manager.

- Client management: follow up with client and internal functional departments for business-related matters: meetings, reports, stock, budget & expenses, regulatory affairs/registration, sales plan, audits, ….and other operational matters.

- Perform ad-hoc activities as specified by management (direct Manager & Business Line).

• Demonstrate good understanding of healthcare industry and a preference if candidate understand clients' business or similar same CV-AI/OTC products.

• Good knowledge and keen experience in product management and marketing.

• Proven project management skills

• Proven strong analytical skill, client management and communication skills

• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

• Good communication & Presentation skills, Good in English language (writing, listening & speaking as needed to do reports & meeting in English with clients)

• Bachelor of Pharmacy/ Biology

• 2 years of experience in product management in Healthcare products CV-AI/OTC.