Product Manager (Marketing) - Skincare, Beauty, Cosmetic

Location: Ho Chi Minh City, Vietnam

We are looking for a strategic and creative Product Manager with a passion for transforming the beauty and wellness landscape through cutting-edge medical aesthetic solutions. Based in HCMC, you will play a pivotal role in developing and driving marketing initiatives that elevate brand awareness and business performance. If you are excited about merging science and beauty, and want to join a purpose-driven team, this is the opportunity for you.

Sub sectors: Medical Aesthetics, Dermatology, Cosmeceuticals, skincare, beauty, cosmetic

Main Responsibilities:

Craft and implement comprehensive marketing strategies to support product launches and ongoing brand development in the aesthetic medicine sector.

Design and manage social media campaigns to increase audience engagement across key platforms such as Facebook, Instagram, LinkedIn, TikTok, and X.

Conduct ongoing market analysis to track emerging trends, consumer behavior, and competitor positioning in the medical aesthetic field.

Collaborate with internal teams (Sales, Training, Medical, and Customer Support) to ensure marketing efforts are well-integrated and aligned with business objectives.

Plan and manage multi-channel advertising initiatives, including digital ads, print materials, and event-based promotions.

Monitor key performance indicators (KPIs) and analyze results to optimize campaign effectiveness and return on investment.

Cultivate and manage relationships with doctors, dermatologists, KOLs, and industry influencers to enhance product credibility and reach.

Coordinate with product development teams and medical experts to generate evidence-based content, including clinical brochures, training materials, and treatment protocols.

Support organization of symposiums, medical workshops, and in-clinic events.

Candidate Profile:

Bachelor’s degree in Marketing, Business, Pharmacy, Biomedical Sciences, or a related field.

A minimum of 2 years' experience in product or brand marketing, ideally in aesthetic, pharmaceutical, or health-related sectors.

Solid understanding of digital marketing tools, trends, and analytics platforms.

Strong ability to translate data into insights and convert insights into actionable plans.

Exceptional presentation, writing, and communication skills.

A strategic mindset coupled with creativity and meticulous attention to detail.

Capable of navigating a dynamic and fast-paced work environment, managing multiple priorities with agility.

Familiarity with local and international regulations regarding marketing of medical aesthetic products is highly preferred.

Why Join Us:

Be a key driver of innovation in a rapidly growing segment of the beauty and wellness industry.

Work with a supportive, forward-thinking team.

Competitive salary, performance-based bonuses, and career development opportunities.

Exposure to premium products and globally recognized medical solutions.