Product Marketing

Responsibilities:

- Planning and excute marketing campaign to achieve monthly KPI

- Assist in developing product marketing strategy, CVP and conduct marketing programs to meet the needs of customers.

- Define the target segments for platforms/products.

- React fast to mid-campaign performance and optimize in between campaign activities.

- Support for conducting reports and analyses across marketing campaigns, using data to drive better campaigns through a test and learn approach.

- Support for building presentations to influence senior stakeholders with the campaign planning and execution

- Build and maintain strong partnerships with key stakeholders across the organization including product, business development, data science, and brand marketing.

- Work with our marketing analytics and consumer research teams to drive insight into how consumers are using our platform and translate these insights into innovative campaigns.

- 5+ years of relevant experience, handling marketing, promotions, or loyalty programs for a consumer-facing, ideally e-commerce or tech platform company

- Have a clear understanding of how to plan an end-to-end marketing rollout for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns, etc.)

- Fantastic project and stakeholder management skills

- Familiar with the entire marketing mix – you have a knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.

- The ability to use SQL, PowerBI, Data Studio, Excel / Google Sheet is preferable.

- Fantastic communication skills

- Ability to cascade clarity around priorities and targets.

- Problem-solving mindset - anticipate challenges and proactively propose solutions.

- Customer Oriented; Adaptable, creative, and self-starting

- Thrives in a fast-paced environment