Product Marketing Analyst

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What We Can Offer

Competitive salary and bonus
Social insurance, health insurance, unemployment insurance according to Labor Laws
Professional, dynamic working environment

Job Description

A/ Business intelligence:
- Customer insights, Market and industry evaluation
- Periodical internal assessment: Performance results, demand actual vs planned, identification of opportunity and white-space.
- Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritised / addressed.
- Provide solid insights to support Product Marketing Manager with developing growth & retention levers.

B/ Campaign management
- Ensure campaigns are developed and executed excellently.
- Monitor performance against plan and take corrective actions to achieve objective by liaising with channels, pricing and promo teams.

C/ Conversion rate optimisation
- Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators.
- Identify conversion optimisation opportunities for Xperience business.

D/ Stakeholders management
- Identify needs (product / service offering and marketing levers) to meet customer demands & liaise with other teams in the organisation to implement these changes.
- Collaborate with Marketing technology, Channels, and various marketing team in identifying, define and manage the tech and resource levers needed for growing Xperience business.

E/ Support the cost-of revenue management
- Collaborate with various team (Pricing, Revenue management, Data, and Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth.
- Manage the coupons strategy, planning and execution. Develop promotion and partnership requirement and strategy with Partnership team.
- Collaborate with Product and Supply team for identifying the merchandising type needed and enable customers / users to discover merchandising deals through marketing channels and in-platform communication
- Collaborate with CRM/CLM team in identifying customer’s milestone path and opportunities for increasing CLV through loyalty programs and CRM campaigns.
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Job Requirements

- Passion in data-driven marketing and creating growth.
- Good analytical, problem-solving skills, and creative thinking.
- High proficiency in Word, PowerPoint, Excel, Google Analytics, and experience with data analytics tools.
- Self-driven, excellent in follow through & execution, and having a growth mindset.
- Strong sense of ownership and accountability, with good attention to details.
- Good interpersonal skills and ability to work well in an international team environment.
- Have 2+ years experiences in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred.
- Bachelor’s degree from reputable university.

Job Locations

Ho Chi Minh, Ho Chi Minh City, Vietnam

Traveloka is a technology company based in Jakarta, Indonesia founded in 2012 by ex-Silicon Valley engineers and aims to revolutionize human mobility with technology. Today, Traveloka is expanding its reach by operating in six countries in Southeast Asia and experimenting with new endeavors that will create a large impact in the markets and industries we touch.

We are changing the world, day by day, by making it easier for people to go, stay, work and live anywhere. Imagine a mobile you, in a world where technology helps people reach their unlimited potential. We are looking for great individuals alike to join us on our mission to humanize our already world-class technology company in one of the most exciting parts of the world.

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500-999 staffs
Ms. Ai Huynh


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