Product Marketing Manager
Mô tả công việc
Job Description
We are seeking a dynamic and passionate Product Marketing Manager to join our team at Traveloka. In this pivotal role, you will lead the creation and delivery of mission-critical services and processes that drive the success of Traveloka products, specifically in our Demand side.
About the Role:
As a Product Marketing Manager, you play a crucial role in the development of sustainable and profitable value growth for Traveloka and our customers, with the primary responsibility of assessing & developing new initiatives, and maximizing efforts for all revenue streams for your assigned domain.
Duties include creating efficient go-to-market processes, developing and executing market and domain strategies for our go-to-market product moments, in particular the launch of new features and how we roll those out across markets and channels. You will be the primary partner to our Product and Channel Marketing team to ensure the go-to-market processes are running smoothly and teams have the resources they need. In this high-impact role, you will be working collaboratively with cross-functional stakeholders including Product, Operations, Performance and Channel Marketing.
Product Marketing Manager is expected to:
• Meets or exceeds Marketing objectives with customers in mind
• Develop and manage go-to-market strategies in close partnership with regional and local teams and agency partners
• Partner effectively with Product Marketing, Performance and Channel Marketing, Product and Engineering teams, and Regional Marketing stakeholders to build best practices for go-to-markets
• Develop and manage a portfolio of custom deals on new channel models in close partnership with Market Management and CSG teams
• Actively identify opportunities to cross-collaborate with Market Management, Marketing, and Commercial teams to align efforts and investments such as customer targeting models, digital marketing programs, and performance reporting systems
• Manage agency relationships to ensure go-to-market creatives match Traveloka standards, and message
• Build impactful GTM creatives that communicate the product in a way that resonates with consumers.
• Excellent understanding of the P&L and key Supply levers to drive both top and bottom line growth.
• Understanding effective A&P budgeting and spending to drive high ROI marketing initiatives
Yêu cầu công việc
To be successful in this role, you must possess:
• Relevant bachelor's degree from reputable universities with minimum GPA of 3.5/4.0.
• 5 years or more of working experience.
• Proven experience in the field of Product Marketing.
• Experience in drawing user insights through deep user research to inform product positioning.
• Experience in the travel industry, other technology companies, or global consulting field is a plus.
• Must have a high level of analytical skills, with an ability to distill information and uncover insights from a variety of sources.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver results within deadlines.
• Demonstrate ability to collaborate effectively with cross-geography and cross-functional teams, and stakeholders at all levels.
• Excellent communication skill in English, both written and verbal, with the ability to present ideas and influence stakeholders effectively.
• A quick learner to absorb new knowledge in the fast-changing and dynamic industry, and synthesize learnings into strategic growth levers that generate tangible business impacts.
• Strong interpersonal skills and possession of a full understanding of professional business ethics, decorum and social skills.
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
10/09/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý & Phát Triển Sản Phẩm
Product Marketing, Marketing Planning, Digital Marketing, Channel Branding, Insights Research
Dịch vụ lưu trú/Nhà hàng/Khách sạn/Du lịch
Tiếng Anh
2
Không hiển thị
Địa điểm làm việc
Lầu 2, Tòa nhà An Phú Plaza, 117-119 Lý Chính Thắng, Phường Võ Thị Sáu, Quận 3
Nhận diện một số hình thức lừa đảo
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