Product Marketing Manager

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What We Can Offer

13-month
15 days
Training

Job Description

JOB DIMENSIONS
- Responsible for adapting a brand/product strategy for a company's target market.
- Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
- As the 'Product guardian', Product managers maintain product positioning and RTB across all company marketing initiatives and communications, and may manage a portfolio of products.
Delegation of authorities

ACTIVITIES
- Working closely with engineering, sales, channels marketing, ATL marketing and agencies to ensure ONE TOTAL’s performance in term of volume, margin, customer/shopper/consumer satisfaction goals, also ensuring alignment of communications and messaging across all channels.
- Responsible to improve market share, brand awareness, brand health and brand performance including volume, UGMVC.
- Collate and analyze Consumer and shopper information, customer / channel performance of TOTAL brand vs competitors.
- Prepare SWOT analysis for TOTAL, ELF brand from competition point of view once a year, and contribute to Channels’ Planning.
- Monitor and evaluate entire Product activities across channels.
- Define research needs and closely co-operate with ATL marketing team & research parties/agencies.
- Analyze consumers’ influencer insights, shopper trends, market analysis, and marketing best practices to build successful strategies
- Define the product strategy, positioning and roadmap gathering and prioritizing product and customer requirements, defining the product RTB, vision, price.
- Propose and execute the approved brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.
- Planning and execution of all product launch including innovation and renovation, on-ground product/brand communications, activation to consumers, shoppers, customers.
- Responsible of product development, active products portfolio , pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Monitoring to ensure spending within the assigned budget, in most efficiency.
- Competitor’s and consumers insights analysis
- Work with external third parties to assess partnerships and licensing opportunities
- Be an expert with respect to the competition, supporting the company’s overall strategy and goals.
- Gather customers, shoppers, influencers and market insights to inform outreach strategies, increase customers, shoppers, influencers conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Responsible to improve market share, brand awareness, brand health and brand performance including volume, UGMVC.
- Fulfill other tasks and/or assignments requested by the manager and/or the board of management.
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Job Requirements

QUALIFICATIONS / EXPERIENCE REQUIRED

- Bachelor’s degree in marketing, business, or related field
- Smooth written and verbal communication skills in English and Vietnamese.
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts

Job Locations

D1

With operations in more than 130 countries and 100,000 employees, Total is a top-tier international oil company and a world-class natural gas operator, refiner, petrochemical producer, and fuel and lubricant retailer to provide products and services for customers worldwide.

Total is also developing energies that can partner oil and gas — today, solar energy and tomorrow, biomass. As a responsible corporate citizen, Total focuses on ensuring that our operations consistently deliver economic, social and environmental benefits.

Total has been present in Vietnam for over 20 years. Total’s downstream activities in Vietnam include Liquefied Petroleum Gas (LPG), lubricants and retail. It currently hires more than 800 employees in Vietnam. Visit us at www.total.com.vn

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111A Pasteur, Dist. 1, HCMC
500-999 staffs
TUYỂN SINH THẠC SỸ TÀI CHÍNH - ĐẠI HỌC JEAN MOULIN LYON 3 (CH Pháp)

TUYỂN SINH THẠC SỸ TÀI CHÍNH - ĐẠI HỌC JEAN MOULIN LYON 3 (CH Pháp)

Chương trình được thiết kế đặc biệt dành cho học viên vừa học vừa làm, quỹ thời gian ít

Bằng được công nhận bởi Bộ GD&ĐT Việt Nam do ĐH. J.M Lyon 3 (Pháp) cấp có giá trị toàn cầu

Học phí tối ưu, tiết kiệm nhiều nhất, thời gian đào tạo rút ngắn còn 1 năm tại Việt Nam