Product Marketing Manager (Brand)

Our Company reflects the diversity of our employees. At TotalEnergies, the wide variety of talents drives our competitiveness, our ability to innovate, and our attractiveness. Therefore, we welcome differences in age, disability, gender reassignment, pregnancy/maternity, race, religion, beliefs, sex, sexual orientation, and family/parental status. We believe Diversity makes us better.

*Key Activities:

- Strictly follow the company HSE standard in daily work.

- Build digital strategy including new initiatives and contribute to planning & executing Company’s strategies;

- Allocate resources, set target and ensure target achievement of ATL section;

- Be responsible for budget planning & forecast, budget usage monitoring and other budget strategies of ATL section;

- Collaborate with agency to create digital communication plan, ensure execution on schedule and implement measures across whole Company’s brands;

- Check all quotation for ATL in terms of cost efficiency and effectiveness maximization;

- Handle the resolution and propose improvement plan in case of unexpected issues that impact the Company especially troubles related to digital advertisement;

- Predict and identify risk in operation of ATL section to control any probability or impact on the Company;

- Maintain product positioning and RTB across all communications channels & align with channel/ Product Marketing to maximize communication effect to convert brand awareness to brand preference and brand purchase.

- Brand visibility package: together with the designer to develop innovative POSMs in line with brand guidelines

- Sponsorship & Events: validate media spend for optimal results

- Fulfill other tasks and/or assignments requested by the line managers whom the employee directly/indirectly reports to, and/or tasks requested by the board of management

- Bachelor’s degree in Marketing, Business, or a related field.

- Smooth written and verbal communication skills in both English and Vietnamese.

- Proven experience developing Marketing plans and campaigns.

- Strong project management, multitasking, and decision-making skills.

- Metrics-driven marketing mind with an eye for creativity.

- Proven experience designing interactive applications and networking platforms.

- Willingness and ability to travel.

- Established press and media contacts.

- Proficiency in MS Office and computer skills.