Product Marketing Manager (Consumer Electronics)

I. JOB PURPOSE

• The Product Marketing Manager will lead the marketing strategy for our products. This role will

be responsible for developing and executing marketing plans that drive product awareness,

sales growth, and customer engagement.

• The position is based in Ho Chi Minh City.

II. RESPONSIBILITIES

• Manages day-to-day operations of the product marketing team setting them for success in their

designated product portfolio;

• Manages the margins and prices of all product portfolios collectively;

• Leads the overall product planning and strategy with commercial function;

• Enables forecast accuracy of all product portfolios;

• Manages revenues margin and MS targets within the assigned products;

• Conduct in-depth market analysis to identify trends, customer needs, and competitive

landscape. Utilize insights to inform product development and marketing strategies;

• Lead and coordinate product launches, ensuring alignment across sales, marketing, and

product development teams.

• Collaborate with the sales team to provide tools, training, and resources that enhance their

ability to sell our products effectively

• Establishes high levels of customer satisfaction;

• Ensures offers are aligned with market needs;

• Maximizes Brand positioning;

• Drives cross-functional collaboration, strategic focus and organization agility;

• Defines and builds required capabilities to drive the performance of product marketing teams;

• Influences a winning spirit, embedding our culture within Product Marketing teams.

1. General Knowledge, Skills & Qualifications

• Bachelor's degree in Business Administration/marketing/sales or a related discipline;

• Has strong understanding of product marketing and product management;

• Data Management & Analysis;

• Product positioning and competition mapping

2. Key Success Factors

• 10+ years of overall product marketing responsibilities within MNC company with predominance of systems and services;

• 5+ years of proven track record in using appropriate product positioning, pricing, distribution, service and promotion plan techniques to positively impact market share, sales target, margin, business penetration beyond the technical characteristics of the product;

• 3+ years in market/customer facing operations: B2B, and B2C - different go-to-market models.