Product Marketing Team Leader

Product Marketing Team leader will be responsible for engaging in the product development process from a Marketing perspective to deliver impact to end-users.

Responsibilities:

• Planning and execute marketing campaign to achieve monthly KPI

• Developing product marketing strategy, CVP and conduct marketing programs to meet the needs of customers.

• Define the target segments for platforms/products.

• React fast to mid-campaign performance and optimize in between campaign activities.

• Conducting reports and analyses across marketing campaigns, using data to drive better campaigns through a test and learn approach.

• Building presentations to influence senior stakeholders with the campaign planning and execution

• Build and maintain strong partnerships with key stakeholders across the organization including product, business development, data science, and brand marketing.

• Work with marketing analytics and consumer research teams to drive insight into how consumers are using our platform and translate these insights into innovative campaigns.

Qualifications

• 3+ years of product marketing experience, handling marketing, promotions, or loyalty programs for a consumer-facing, ideally e-commerce or tech platform company

• Have a clear understanding of how to plan an end-to-end marketing rollout for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns, etc.)

• Fantastic project and stakeholder management skills

• Familiar with the entire marketing mix – you have a knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.

• The ability to use SQL, PowerBI, Data Studio, Excel / Google Sheet is preferable.

• Fantastic communication skills

• Ability to cascade clarity around priorities and targets.

• Problem-solving mindset - anticipate challenges and proactively propose solutions.

• Customer Oriented; Adaptable, creative, and self-starting

• Thrives in a fast-paced environment