Product Research - Strategy Expert (Open Level)

About VinSmart Future

VinSmart Future was officially established as Vingroup’s dedicated technology Company, with the mission “Create a better life for all people through advanced technology and superior digital experiences.” VinSmart Future aims to build Vingroup’s unified technology platform, connecting intelligent operations management with a super app for customers to deliver seamless and exceptional digital experiences. The Company serves as a hub for top domestic and international information technology talents.

VinSmart Future focuses on the following core components:

• Technology Infrastructure: Data centers, servers, network systems, and cybersecurity.

• Shared Services for Business Operations Management: Artificial intelligence, data, user identity management, human resources, finance and accounting, enterprise procurement, and more.

• End-User Applications: A super app integrating all services, specialized applications (e.g: Xanh SM), and internal apps (e.g: ILoveVingroup)...

With its pioneering spirit and robust technological capabilities, VinSmart Future is committed to breakthroughs that will drive innovation for Vingroup and deliver meaningful value to society. This marks a crucial step toward realizing a national super app and shaping a modern, intelligent, and premium digital lifestyle in Vietnam.

Role Overview

The Product Research & Development Expert is responsible for analyzing markets, identifying opportunities, and developing product strategies that guide VinSmart Future’s long-term roadmap.

This role acts as the strategic brain behind our product initiatives, transforming insights, data, and research into actionable strategies for the Product Management team to implement and deliver results.

The ideal candidate combines strong analytical thinking, market foresight, and product sense, with the ability to communicate complex insights into clear strategic directions.

Key Responsibilities

1. Product Research & Insight Development

• Conduct deep-dive research on market trends, customer behavior, competitor products, and emerging technologies.

• Identify unmet customer needs and opportunities for new products or features.

• Benchmark global Super Apps and digital platforms to define innovation gaps and opportunities.

• Analyze data to forecast market shifts and recommend product directions.

2. Product Strategy & Concept Development

• Define strategic product concepts, positioning, and differentiation.

• Collaborate with Product Managers to translate research findings into concrete initiatives and development plans.

• Develop product hypotheses, prototypes, or business cases for validation.

• Evaluate potential new product lines or ecosystem extensions aligned with company vision.

3. Collaboration & Communication

• Work closely with the Product Management, Design, and Engineering teams to align strategy with execution.

• Present research insights and strategic recommendations to senior leadership.

• Support Product Managers in defining roadmap priorities and success metrics.

4. Innovation & Continuous Improvement

• Stay ahead of global technology, UX, and product innovation trends.

• Promote a data-informed, experimentation-driven approach to product ideation.

• Identify strategic partnerships or technologies that can accelerate product innovation.

Requirements

• Bachelor’s or Master’s degree in Business, Economics, Engineering, or related fields.

• 5+ years of experience in product strategy, product research, or business innovation.

• Strong understanding of digital product ecosystems and platform business models.

• Proven experience transforming insights into product or business strategies.

• Excellent analytical, conceptual, and communication skills.

• Experience working cross-functionally with Product, Design, and Tech teams.

• Fluent in English; experience in global or regional markets is a plus.

Preferrence:

• Experience in one of these domains: Super-Apps, Loyalty/Promotion, Onboarding/KYC, Communication platform, Searching Platform …

• Knowledge of user research methods, behavioral analytics, and market modeling.

• Passion for innovation, emerging technologies, and user experience design.