Public Relations Specialist (PR Specialist)

Planning and successful implementation of PR communication for the company. Under PR team and working closely with Marketing team to plan and implement effective PR content & key activities in support of the company's business objectives and thus participating in building up overall positive public image of the company & achieving sales goals in the market.

• In charge of developing PR Communication plan for key product campaigns such as Reno Series and Find Series, including PR content management, production and budget allocation following aligned overall plan. Deeply understand and willingness to learn on Products are an advantage.

• Be responsible for the implementation of content execution according to aligned PR communication planning strategy, how to deliver Campaign story & key messages to build up product interests & consideration through cross-media platforms.

• Build and maintain good relationships with professional networks such as journalists, publishers, partners, and be able to handle communication crisis under Supervisor’s guidance.

• Cooperate with related internal departments and APAC/ HQ team to accomplish communication goals.

• Report and evaluate effectiveness after each campaign.

• Plan & execute online to offline activities including media party, media briefings, product experience sessions,…

• Support in other Marketing campaigns on demand.

Bachelor’s degree preferably in Marketing, Public Relations, Journalism or the equivalent:

• At least 4-5 years of experiences in PR planning/ management, demonstrated experiences in creative content development and management on new product launches and sustaining campaigns

• Technology savvy/ lover is preferable, having willingness to learn on Products

• Self-motivated, flexible individual with excellent written and communication skills

• Update trends, especially social, youth culture and mobile market trend

• Time management skills: be able to work under high pressure,

ability to multitask, and deliver outcomes under tight timelines

• Positive thinking with a strong willingness for adapting any changes

• Team player who thrives in cross-functional collaboration

• Mobile market & agency related to mobile field working experience is preferable