Regional Brand Manager

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What We Can Offer

New laptop for each member
Team engagement activities
Transportation allowance

Job Description

- Manage the entire process of NPD launching including concept and package development and testing as well as pricing and place strategy identification.
- Prepare an annual marketing budget and grid.
- Prepare media plans with the regional media team.
- Execute PR events to support brand image.
- Manage market and consumer research and analyze the outputs with the regional research team.
- Track and interpret share of market, share of voice and brand health data continuously.
- Prepare and execute all channel-based launch & re-launch programs and in-store display activities - POS materials for the related category,
- Implement NPD positioning and launches in the field, answer the needs of customers.
- Provide a KPI report monthly.
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Job Requirements

- Graduate in marketing or related fields.
- Must have strong experience in Brand Management.
- Have at least 2 years’ experience at managerial level.
- Have knowledge of digital marketing and Asian market is preferable.
- Own high level of analytical skill and leadership skill.
- Be well organized and detailed, able to work under high pressure.

Job Locations

285 Cách Mạng Tháng 8, Phường 12 (Quận 10), Quận 10, Thành phố Hồ Chí Minh, Việt Nam

Hayat Kimya is the world’s 5th largest branded baby diapers manufacturer, and the largest paper tissue manufacturer of the Middle East, Eastern Europe and Africa. A global player in the FMCG industry, Hayat reaches millions of homes in more than 100 countries.

With nearly 17,000 employees around the globe, Hayat Holding offers 46 brands manufactured in 36 plants and distributed more than 100 countries on 5 continents.

Established in 1937, Hayat Holding consists of 41 companies that operate in various industries including FMCG, port operations, construction, wood and energy. With nearly 17,000 employees around the globe, Hayat Holding offers 46 brands manufactured in 36 plants and distributed more than 100 countries on 5 continents.


With more than 30 years of experience in the FMCG industry, Hayat Kimya is rapidly becoming a global player in the manufactures goods in hygiene, tissue, home care and personal health categories offering well established brands.

Hayat Kimya’s headquarters is located in Turkey and has subsidiaries in Iran, Egypt, Bulgaria, Algeria, Morocco, Russia, Nigeria, Pakistan and Vietnam employs nearly 8.000 people today around the world. Hayat Kimya manufactures tissue, hygiene, home care and personal health products in 21 plants, and continues its international investments at full speed.

Thanks to its innovative product manufacturing and high performance in export markets, the company received “The Best R&D Centre” award by the Ministry of Science, Industry and Technology in Turkey, 2015. Also, the company ranks 45th among Turkey's largest exporters, and 39th by Istanbul Chamber of Industry (ICI) top 500 list.

The company operates world-class production investments in Turkey, Algeria, Iran, Egypt, Russia, Nigeria, Pakistan and Vietnam as well as sales and distribution networks in Morocco, Bulgaria, and Kenya. Hayat Kimya is rapidly becoming a global enterprise thanks to continuous investments in brands, human resources, and technology.

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District 10
100-499 staffs
Ms. Duyen
 	  CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

360 giờ học linh động, phù hợp với học viên vừa học vừa làm.

Bằng được công nhận bởi Bộ GD&ĐT Việt Nam do Đại học Côte d’Azur (Pháp) cấp có giá trị toàn cầu.

Cơ hội tìm kiếm học bổng Tiến sĩ tại Anh, Pháp và các nước khác dễ dàng hơn.