Regional Marketing Specialist

Negotiable 267 views - Expires in 3 days

What We Can Offer

Attractive bonus
Premium healthcare for employee and family
Training opportunity

Job Description

- Analyses market data to support/identify key segment opportunities.
- Carries out regular product lifecycle analysis and actively supports product complexity reduction initiatives.
- Researches and analyses customers to fit with segment and regional strategies.
- Works with the sales teams tracking projects and customers through CRM.
- Analyses, researches and maintains data about local competitors, in conjunction with sales to better - understand our competitive advantage .
- Works with the Regional Market Manager translating segment strategies, market research and customer requirements to create a detailed regional strategic Segment with related key tactical actions.
- Maintains technical product knowledge and sales techniques and trends. Prepares summaries of regionally important trends for management use.
- Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan.
- Supports and leads, in coordination with R&D, short-term product improvement (LWR) process.
- Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel.
- With the support of the BU Marketing Communications team, develops and executes communication plan for the region.
- Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines.
- Works closely with BU Communications team on story creation and contributes to the annual media plan for specific industry publications.
- Supports Marketing and Pricing Excellence initiatives in the region.
- Management of all local language versions of relevant marketing collateral including content on digital tools.
- Management of content and analysis of activity for regional digital tools.
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Job Requirements

- Minimum of Bachelor’s degree in Marketing/Business.
- Excellent English & communication skills.
- At least 4+ years of experience in a commercial environment.
- Ideally experience in more than 1 area of marketing and/or sales.
- Some work experience in a tech/tech service role is an advantage.
- Analytical mind with good financial acumen.
- Demonstrates strong performance orientation.
- Showcase organizational acumen.
- Solid interpersonal and influencing ability.
- Willingness to search for regional and customer insights that can enable differentiation in approach.

Job Locations

Vincom Center, 72 Đường Lê Thánh Tôn, Bến Nghé, District 1, Ho Chi Minh City, Vietnam

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries..

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12th Floor, Vincom Dong Khoi, 72 Le Thanh Ton St, District 1, HCMC
1,000-4,999 staffs
Talent Acquisition Team
CHƯƠNG TRÌNH THẠC SỸ TÀI CHÍNH QUỐC TẾ | ĐẠI HỌC J.M.LYON 3 (PHÁP) | VIỆN ĐÀO TẠO QUỐC TẾ - ĐẠI HỌC THƯƠNG MẠI

CHƯƠNG TRÌNH THẠC SỸ TÀI CHÍNH QUỐC TẾ | ĐẠI HỌC J.M.LYON 3 (PHÁP) | VIỆN ĐÀO TẠO QUỐC TẾ - ĐẠI HỌC THƯƠNG MẠI

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