[Remote] Sales Specialist Bookkeeping Services (Vietnam-Based, US Market)

Salary: Negotiation

Location: Remote-friendly

Full-time: 8 hours/day (flexible time and ability to work some US business hours)

Market: US small businesses & CPA firms

About the Role

We’re looking for a proactive, results-driven Sales Specialist to help us grow our remote bookkeeping services in the US. You’ll be based in Vietnam but focused on outbound outreach to:

• Small business owners in the US who need reliable bookkeeping support

• CPAs and CPA firms who may want to partner with us and outsource bookkeeping work

Your main goal is to research and generate your own leads, start conversations, build relationships, and book qualified meetings for our leadership team.

Key Responsibilities

1. Outbound Sales to Small Businesses

• Research and build your own lead lists of small businesses in the US using online tools, directories, LinkedIn, and other sources

• Proactively generate and qualify your own leads, not just work from a provided list

• Conduct outbound outreach via email, LinkedIn, phone calls, and other channels

• Qualify leads by understanding their current bookkeeping setup, pain points, and needs

• Clearly explain our bookkeeping services, process, and value proposition

• Schedule discovery/consultation calls for our CFO/lead consultant

2. Partnerships with CPAs & CPA Firms

• Identify CPA firms and solo CPAs in the US who may want to:

- Outsource bookkeeping

- Partner with us for ongoing client work

• Research and build targeted lists of CPA contacts

• Reach out to CPAs via email, LinkedIn, and networking platforms

• Present partnership benefits and discuss how we can support their clients

• Set up partnership exploration meetings with our leadership team

3. Pipeline & CRM Management

• Keep an organized and up-to-date CRM or tracking system of all leads, contacts, and follow-ups

• Maintain clear notes on each prospect’s status, needs, and next steps

• Follow up consistently and professionally to move prospects through the pipeline

4. Collaboration & Reporting

• Work closely with the leadership/marketing team to refine messaging and target lists

• Provide regular updates on outreach activity, meetings booked, and results

• Share feedback from prospects and CPAs to help improve our offers and approach

• Based in Vietnam with the ability to work some US business hours (evening Vietnam time)

• Strong English skills – both written and spoken (comfortable talking with US clients)

• 3+ years of experience in sales, business development, telesales, or lead generation

• Confident in doing cold outreach (cold email, cold calling, LinkedIn outreach)

• Strong online research skills – able to identify decision-makers, find contact info, and build targeted lead lists

• Proven ability to generate your own leads, not only rely on inbound leads or purchased lists

• Comfortable speaking with business owners, executives, and CPAs

• Organized and disciplined with excellent follow-up habits

• Basic understanding of bookkeeping/accounting concepts is a plus (or willingness to learn)

• Experience using CRM tools, email outreach tools, or LinkedIn Sales Navigator is a plus

Soft Skills

• Strong communication and active listening skills

• Persuasive, but always professional and respectful

• Self-motivated, goal-oriented, and comfortable working independently

• Able to take feedback and continuously improve

• Reliable, honest, and detail-oriented

What We Offer

• Opportunity to work with a growing US-based bookkeeping & CFO consulting firm

• Training on our services, processes, and ideal client profile

• Supportive team environment with clear expectations

• Base salary plus uncapped commission (high earning potential for strong performers)