Retail Sales Manager (Chain Performance & Expansion SEA Market)

About Us

Karofi, the number 1 brand in the water purifier industry in Vietnam, is part of Tecomen Group, established in 2006. Tecomen’s flagship brand - Karofi, has become Vietnam’s top water purifier brand and operates the largest factory of its kind in Southeast Asia.

Karofi exports to over 50 countries, with a 36,000 m² facility that produces over 2 million water purifiers and 30 million filters annually. Leveraging advanced technologies like AiOTec and Voice Call, Tecomen reaches more than 10,000 sales points nationwide.

Aiming to rank among the top three global leaders in water and air solutions by 2040, Tecomen plans to expand R&D into air care and kitchen appliances, launch a larger factory by 2025, and grow Karofi’s presence in over 20 countries. The company is committed to collaborating with experts to drive innovation and enhance customer experiences.

Website: https://karofiglobal.com/

Job description

1.1. Implementing Business Expansion Strategies to International Markets

• Assist in planning and executing the opening of home appliance retail stores in international markets. Focus on Southeast Asian market in the immediate future (Thailand, Malaysia, Philippines and Indonesia…).

• Collaborate closely with the headquarters and local Retail Managers to ensure synchronized and consistent strategy implementation from the corporation to each country.

1.2. Market Research and Opening New Retail Locations

• Market Research: Analyze consumer demand, competitors, and market trends in each country to propose appropriate strategies.

• Site Selection and Planning: Assess potential locations for retail stores and work with design and construction teams to ensure a consistent brand experience in terms of display and customer engagement.

1.3. Developing Retail Channels and Driving Revenue Growth

• Develop promotional programs and marketing strategies tailored to the specific characteristics of the market, enhancing brand recognition and sales.

• Proactively seek new business opportunities and build relationships with strategic partners.

1.4. Reporting and Evaluating Business Performance

• Track KPIs for each store and provide periodic reports on operational performance and challenges to the leadership team.

• Education: Bachelor’s degree in Business Administration, Economics, Commerce, or related fields.

• Experience: At least 5 years of experience in retail management, including new store development. Preference for candidates with strong experience and deep knowledge in developing retail systems for international markets, especially in Southeast Asia.

• Leadership: Strong leadership, team management, and staff training skills.

• Planning & Budgeting: Excellent strategic planning and budget management abilities.

• Business Analysis: Proficient in business analysis, market insights, and growth orientation.

• Communication: Outstanding communication and negotiation skills.

• Languages: Fluent in English communication.

• Flexibility: Willing to travel frequently, work under high pressure, and adapt flexibly to various working conditions.

BENEFITS

• Join the #1 Water Purifier Brand in Vietnam, with a proven track record of successfully exporting OEM/OBM products to over 50 countries worldwide.

• Thrive in a friendly and supportive working environment, committed to sustainable growth.

• Enjoy a competitive and flexible salary, negotiable based on your skills and experience.

• Company-sponsored expenses for travel, accommodation, and living abroad for work purposes.

We appreciate your interest in this opportunity. Given the high volume of applications, we will only be able to contact shortlisted candidates. We value your understanding and patience in this process. Thank you for your interest and cooperation.