Route to Market Specialist
Job description
WHAT IS THIS POSITION ABOUT?
RTM Specialist is responsible for implementation of trade survey including conduct data review & validation and customer segmentation, implementation of quality coverage and route management, and channel strategy. He/she will be accountable to ensure operation team understanding of doing the survey, coverage & teritory principles, productivity measurement, RTM system and tools through training.
WHAT WILL YOU DO?
Coverage & Route Management
- Support the implementation of coverage planning, channel strategy, and route management
- Provide training to ensure operation team's understanding on coverage guideline, utilization of relevant RTM system & tools (QGIS, ROUTE, MyMaps) and coverage principle (sequencing and square model) to support route & coverage implementation
- Update & maintain relevant documents related to coverage & route (e.g., Nielsen Universe & Mkt updates)
- Review and validate new route proposed by OM before being proposed to the RTM Manager
Distribution Performance
- Manage, update and cascade the guidelines for coverage expansion
- Implement and monitor relevant initiatives in improving weighted distribution
- Monitor and analyze coverage productivity
Universe Database Maintenance
- Obtain, adjust and analyze Nielsen Data to District Overview format
- Support the implementation of the annual Market & Trade survey to obtain updated information & exposure on the latest trade landscape
Territory and Trade Segmentation
- Update the customer classification & segmentation data to fit brand portfolio objective, ensure it is cascaded and understood by operation team
- Update the territory (square) investment model by working with Field Marketing Team
Field Force Head Count Management
Support the regional field team in resource monitoring and planning in line with coverage strategy
Job requirements
- Bachelor’s degree or higher in any major
- Minimum 4 years working in route to consumer, coverage and territory field in multinational FMCG
- Territory management
- Coverage and channel management
- Trade segmentation
- Data analysis
- Business Process & System
- Commercial acumen
- Good oral and written English skills
What We Can Offer
Bonus
Healthcare Plan
Others
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
17/04/2024
Experienced (non-manager)
Marketing, Advertising/Communications > Marketing
FMCG, English, Data Analysis, Territory Management, Route Development
FMCG
English
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Not shown
Job Locations
Ho Chi Minh City, Vietnam
Số 82 Ngõ 203, Hoàng Quốc Việt, P. Nghĩa Đô, Q. Cầu Giấy, Hà Nội
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