RTM Strategy Assistant Manager

A. PURPOSE OF POSITION

B. JOB DIMENSIONS

- Direct reports to: RTM Strategy Manager

- Dotted line reports to: 0

- Direct Reports: 0

- Total headcount supervised: 0

Key contacts:

• Internal: Vietnam Commercial team, SEA & Global expansion, Sales, IT, Procurement.

• External: Suppliers & Agencies

C. KEY ACCOUNTABILITIES

• POC mapping, cluster sizing and prioritizing

• Lead POC verification process (including POC size, segmentation & sub channel) and

consolidate relevant data from internal resource and external platforms for commercial

purpose.

• Access full competition landscape and customer data and provide input for route to market

including MCP build up; key account winning and stronghold planning.

• Define key cluster to win in term of geography, channel, or customers’ group

• Stronghold planning, implementing, and tracking for sustainable growth and expansion.

• Build, implement and monitor Customer Service toolkit, Sales Operations toolkit applied by

regions nationwide.

• Participate in field check activities to check POC's performance, collect market input.

• Monitor POC's satisfaction via NPS system, collaborate with internal key contacts on POC’s

satisfaction improvement.

• Building up data structure, data credibility; data science for continuous improvement with

fact & figures.

Distributor Partnership

• Revenue Analysis: Assess sales performance, distributor margins, and rebates.

• Cost Breakdown: Examine direct and indirect costs, including logistics, warehousing, and

administrative expenses.

• Profitability Metrics: Track gross profit, net profit, and return on investment (ROI) for

distributors.

• Variance Analysis: Identify deviations from budgeted targets and investigate root causes.

• Cost Optimization Action

• Performance Benchmarking: Compare distributor performance across regions and industry to

identify the best practices.

• Partnership Restructuring: Optimize contracts and terms based on performance and

profitability.

• Technology Integration: Use data analytics and digital tools to enhance visibility into sales,

costs, and efficiency.

• Market Expansion: Identify high-growth areas and adjust distributor coverage to maximize

reach.

• Bachelor’s Degree in Marketing, Business Administration or related fields

• Experience working in Sales or Route-to-market management, evaluating market potential

• Diverse market insights; strong in business model and analysis skill

• At least 3 years related experiences

• English: Proficient

• Excel, PPT, Power BI

• Teamwork

• Communication

• Eager to learn

• Critical thinking

• Data analysis

• Problem solving

• Advanced level of technology applications will be an advantage