Sales Director (FMCG)

Navigos Search's client is a leading distribution and retail platform in Vietnam, pioneering the modernization of the country’s retail infrastructure. The company provides innovative business and sales solutions that enhance efficiency and service quality for manufacturers, suppliers, retailers, and customers alike. Position Objective - Develop and implement business strategies to ensure sustainable growth and maintain strong relationships with partners, distributors, and customers. - Lead, coach, and develop the sales team to improve productivity and achieve company targets. - Drive performance, optimize sales processes, and strengthen the company’s position in the FMCG market. Key Responsibilities - Business Strategy & Growth + Develop and execute effective distribution channel management strategies. + Build annual business plans and sales forecasts, including channel development, budget planning, and nationwide sales initiatives. + Take full responsibility for achieving business goals (Budget/KPI) by monitoring, motivating, and supporting the sales team. + Research and analyze FMCG industry trends to guide strategic decisions and optimize business operations with partners. + Identify and explore new business opportunities, markets, and revenue streams. + Conduct market analysis to ensure competitive positioning and sustainable growth. - Organizational Development + Design and maintain an efficient organizational structure to optimize resources and ensure smooth coordination across departments. - Team Development + Develop and execute workforce planning, training, and transformation programs to meet business growth needs. + Coach and enhance the capabilities of the sales leadership team. - Culture & Leadership + Promote company culture and team spirit by communicating vision, motivating employees, and aligning them with corporate objectives.

- Bachelor’s degree or higher. - At least 15 years of experience in sales, business development, or trade marketing, with 10+ years in a managerial role leading large sales teams. - Strong background in FMCG and multi-channel distribution systems. - Deep understanding of market dynamics, competitors, and industry trends. - Solid knowledge of distribution management and strong relationships with suppliers and partners.