Sales Force Effectiveness Manager, Trade Sales

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

+ Career development with an international company where you can grow the career you dream of.

+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

ROLE:

Drive Sales Force/CMM effectiveness and efficiency through building sales fundamentals, including operationalizing sales strategy, optimizing sales force structure, size and deployment, selling and operation processes, data and scorecards, sales force automation, roles and KPI, field discipline guidelines as well as incentive and rewards.

ACCOUNTABILITIES:

1. Sales/CMM Strategy Operationalization Engage with and support Sales Force/CMM to operationalize sales strategy in terms of:

+ Understanding sources of growth at territory, sales route and outlet levels Understanding geographic and channel dynamics

+ Executing customer segmentation, classification, prioritization and targeting

2. Sales Force/CMM Structure, Sizing and Deployment Optimize sales force size, structure and deployment based on territory potential, customer classification, customer facing time and span of control

3. Selling and Sales Operation Processes

+ Design, align, deploy and enable stakeholders in executing selling and sales operation processes (MCL, target setting and allocation, customer master data management, Sales Force/CMM master data management, guidelines on field execution and disciplines, etc.)

+ Act as a custodian for assigned selling and sales operation processes by tracking process execution by stakeholders to ensure process compliance as well as process improvement and simplification

4 Sales Force/CMM Roles, KPI, Incentive and Rewards

+ Define and clearly communicate role, KPIs for each Sales Force/CMM position (in line with ANI principle on 2 sales metrics and 3 KPIs) Review/design/communicate incentive and reward scheme to support business priorities (90% sales banker, sales KPI weight: 70-30, sales measure in value, awards for 15% top performers)

+ Act as a custodian for incentive implementation (sales and KPI performance, incentive calculation/payout SOP and award qualifying process)

5 MIS Data and Reports/Dashboards

+ Develop insights into Sales Force/CMM and Management requirements for data and reports (leadership and senior managers, SLM, FLM)

+ Work with MIS to propose MIS report templates (trackers and dashboards for TMS/IMS/off-take sales, KPIs, NU, ACNielsen market share, Inventory, DOH and AR collection)

+ Roll out MIS report templates to the Sales Force/CMM and enable FLM/FLM to understand, analyze and interpret MIS dashboards for taking timely actions.

6 Sales Force/CMM Automation

+ Collaborate with SFA to identify opportunities for Sales Force/CMM automation to improve productivity

+ Support SFA in proposing and aligning with stakeholders on solutions to Sales Force/CMM automation

+ Modify selling and sales operation processes as part of automation solutions 7 SFE Project and Initiatives

+ Identify issues and opportunities with root causes related to sales/CMM fundamentals

+ Work with stakeholders (e.g. Sales leadership, SLM and FLM) to propose and align on SFE initiatives to build sales fundamentals and improve sales productivity via specific SFE projects

+ Roll out and drive execution of SFE projects in conjunction with stakeholders.

JOB REQUIREMENTS:

+ Experience: Minimum 5 years Related experience in managerial/supervisory role in pharma, FMCG, nutrition, consulting industry

+ Preferably 2 to 3-year experience in SFE

+ Flair for IT tools and marketing experience will be a plus

+ Education: Bachelor's degree in business or science

CORE SKILLS:

+ Organization and planning skills

+ Negotiation skills

+ Customer service

+ Project/process management

+ Teamwork

+ Problem solving skills

+ Integrity

+ Strategic thinking

+ English: Good oral and written communication

+ MS Office