Sales Leader Training Direction - Market Branding

1/ Brand Strategy Development:

- Develop and execute comprehensive branding strategies that enhance AR’s market presence and reputation.

Align brand messaging with the company’s values of environmental sustainability, technological innovation, and high-quality products.

- Conduct market research to identify trends, consumer behaviors, and opportunities to strengthen the brand.

2/ Leadership and Team Management:

- Lead, mentor, and manage a team of sales and marketing professionals, ensuring alignment with overall company objectives.

- Foster a collaborative environment where innovative ideas are encouraged and developed.

- Set clear performance goals for the team and monitor progress, providing regular feedback and support.

3/ Market Expansion and Brand Positioning:

- Oversee market expansion initiatives, ensuring that brand positioning is consistent and impactful across different regions.

- Develop and implement strategies for entering new markets, with a particular focus on enhancing brand recognition.

- Coordinate with the Sales and Product teams to ensure that market entry strategies are aligned with sales goals and product launches.

4/ Communication and Media Relations:

- Serve as the primary spokesperson for the brand, representing AR at industry events, conferences, and in media engagements.

- Build and maintain relationships with key media outlets, industry influencers, and strategic partners.

- Oversee the creation of marketing materials, press releases, and other communication tools that effectively convey the brand’s message.

5/ Customer Engagement and Experience:

- Develop and implement strategies to enhance customer engagement and improve brand loyalty.

- Work closely with the sales team to ensure that customer interactions reflect the brand’s values and quality standards.

- Monitor and analyze customer feedback to continuously refine and improve the customer experience.

6/ Bilingual Communication:

- Utilize proficiency in both Chinese and English to effectively communicate with diverse stakeholders, including international clients, partners, and team members.

- Ensure that all brand materials and communications are accurately translated and culturally appropriate for different markets.

*Qualifications:

- Graduate degree in Marketing, Business Administration, or a related field.

- 5+ years of experience in sales or marketing leadership roles, with a focus on brand management. For new employee, company will arrange to go to China for 2 weeks of training.

- Proficiency in both Chinese and English, with excellent written and verbal communication skills in both languages.

- Strong understanding of international markets, particularly in the textile or footwear industry.

- Proven track record of developing and executing successful branding strategies.

- Strong leadership skills with the ability to manage and inspire a team.

- Experience with digital marketing tools and platforms is a plus.

* Key Competencies:

- Strategic thinker with a passion for branding and market positioning.