JOB SUMMARY
The Sales Manager is responsible for leading and managing all sales activities pertaining to corporate sales, diplomatic and event accounts and markets. The individual acts as the point of contact for these markets, by contributing to business generation, ensuring that all direct sales activities aligns with the Sales strategies and that both individual and hotel’s quotas and goals are met to maximize profit generation.
THE ROLE
• Provides inspirational leadership, clear vision and direction to team members to ensure delivery of the Capella brand, values and vision, to create an amazing experience for our guests and team members.
• Communicates expectations, recognises performance, and produces consistent desired business results.
• Be an exemplary role model in inspiriting team members through strong demonstration of the Capella Culture and Service Philosophy.
• Oversees and manages the daily operations of the department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.
• Plans and manages sales goals for all corporate accounts, both local and overseas.
• Develop sales action plans to target corporate and MICE business, associations and wedding planners in the assigned area as discussed and instructed by Director of Sales and Director of Sales & Marketing.
• Proactively identify, qualify, and solicit new business to achieve personal and hotel revenue goals by building network and relationships with higher-profile clientele to generate sales leads, optimizing potential revenue for the company.
• Develop relationships within target market community to strengthen and expand customer base for sales opportunities.
• Maintains an updated company/contact profile, key information and sales activities. Ensuring that all information should be updated on a timely basis and kept securely.
• Develop and maintain knowledge of market trend, competition, clients and guests. Perform competitive analysis on competitor’s strengths and weaknesses to implement sales projects to gain higher market shares.
• Ensure sales activities focus on all facilities including Food and Beverage, Catering, Spa, inclusive of all experiences.
• Prospect new corporate businesses through phone solicitation, on-site sales calls, conducing site-visits, trade shows etc.
• Drive and manage corporate account production through improved customer loyalty and excellent account management.
• Identify opportunities for value added services to increase sales profitability and anticipate client needs.
• Represent the customer needs to the rest of the hotel, and constantly identify and communicate potential new revenue opportunities to the Director of Sales and Director of Sales & Marketing.
• Develop an action plan that will address the accounts needs and demands. Review all plans (including includes tactical plans) with the Director of Sales and Director of Sales & Marketing on a quarterly basis, as well as, the development of other key accounts.
• Assist in achieving the annual operating budget to meet and exceed budget expectations. Ensure successful performance by increasing revenues, controlling expenses and providing a return on investment for the property owner and the hotel.
• Schedule meetings with potential clients and coordinate business deals that seek to promote the hotel and its services.
• Maintain an up to date knowledge of the hotel daily services, activities, promotion, and event. Effectively communicate and update all team members on any changes to ensure guests receive up-to-date information.
• Handling complaints and resolving service ‘Glitches’, keep a record of all feedbacks under the appropriate system. Ensures that the issues are resolved in a timely manner to guests’ satisfaction.
• Assists the higher management in updating the Standard Operating Procedures in accordance to the hotel standards and business level by suggesting improvements to improve efficiency of work and performance.
• Report any issue or damages and breakdowns within working areas and the hotel to ensure a defect-free facilities and service amenities provided.
• Maintains strong working relationships with other departments to ensure effective communications for operational issues, serves as a role model for inter-departmental collaboration and support.
• Empower team members to take ownership and responsibility in going beyond to exceed guest expectations. Delegate responsibility and expect accountability and regular feedback.
• Monitor performances team members and provide effective performance feedback for improvements, recognition and performance appraisal as due.
• Mentor and guide individual team members’ growth and identify short to long-term goals to achieve and ensure high colleague engagement and welfare.
• Participate in recruitment activities such as interviewing new talents for the departments and succession planning.
• Take ownership of individual’s growth and be involved in career progression and succession planning of team members.
• Proactively identify training needs of team members to ensure enhancement and performance improvement.
• Represent the customer needs to the rest of the hotel, and constantly identify and communicate potential new revenue opportunities to the Director of Sales and Director of Sales & Marketing.