Sales & Operations Manager (Retail/ FMCG Industry)

Role Overview:

As the Sales and Operations Manager, you will be responsible for overseeing day-to-day operations across our retail locations. This includes managing store performance, working with HQ management to develop strategies to drive revenue growth, boost company’s reputation; implementing and maintaining effective SOPs and owning the P&L. The ideal candidate is both strategic and hands-on, with a proven track record in retail operations, leadership and business development.

This is a growth-oriented role with a clear pathway to becoming the Country Manager.

Key responsibilities:

Sales & Business Performance

• Drive revenue growth through strategic planning, P&L management, execution of revenue-generating initiatives and effective management of our Vietnam business.

• Monitor store KPIs (sales, conversion, footfall, etc) and identify opportunities for improvement

• Able to see areas of opportunity of growth in both our retail business and department stores; address new customer and revenue growth opportunities leveraging existing base

• Work with Marketing & Content team to develop and implement effective campaigns that drive revenue growth

• Managing partnership with other brands for campaign collaboration, from proposing, planning to execution.

• Ability to propose and execute events, digital baby fairs, store opening

Operations Management

• Ensure the delivery and compliance of exceptional Standard Operating Procedures (SOPs) throughout stores and continuously improve SOPs to ensure efficiency and consistency

• Ensure that team members are effectively supervised and well-trained to carry out their responsibilities and tasks.

• Lead weekly performance reviews and support store managers in action planning.

• Promote company brand and products through developing and maintaining professional standards of customer service, merchandising, displays, inventory management and administration.

• Drive Initiatives for customer loyalty, execute projects related in leveraging current retail presence.

Financial Management

• Take full ownership of the retail P&L

• Work with Finance team to develop revenue forecasts and budgets. Analyse financial statements and implement cost-control measures to meet profitability targets.

• Work with procurement team to buy stock efficiently and to achieve stock control targets in line with company guidelines

Team Leadership & training

• Manage and mentor a team of store manager and frontline staff

• Work closely with HR to hire, train and retain top talent

• Foster a performance-driven culture and lead with transparency and integrity

Strategic Planning & Growth

• Identify market trends and consumer insights to drive growth expansion; understand business terms and contribute to product mix.

• Actively participate in high-level strategic decisions and receive mentorship for transition into a country manager role.

Qualifications & Experience

• Bachelor’s degree in Business, Retail Management, or a related field.

• 6+ years of progressive experience in retail operations or multi-business unit management

• Demonstrated success in managing P&L, and leading high-performance teams.

• Strong analytical, leadership and communication skills

• Good spoken and written English

• Willingness to travel and be present at store locations as needed.

Preferred Traits

• Entrepreneurial mind-set with attention to both detail and big-picture thinking

• Confidant leader

• Strong operational acumen

• Passionate in baby/pro-creation industry

• High integrity, resilience and adaptability