Senior Assistant Brand Manager

1. Brand Strategy & Campaign Management for CPG:

- Develop and execute integrated brand strategies and innovative product initiatives to drive CPG growth at Phúc Long stores and beyond.

- Oversee brand management to ensure consistency in messaging and creative execution across all channels.

- Plan and manage integrated marketing campaigns, ensuring alignment with the brand’s positioning and objectives.

2. New Product Development:

- Collaborate with the R&D team to develop and launch new packaged products.

- Work with cross-functional teams (e.g., Operations, Sales, Supply Chain) to ensure a seamless go-to-market strategy.

3. Visual Merchandising & Display:

- Develop merchandising guidelines for CPG and Food categories.

- Work closely with store teams to ensure compliance and brand consistency.

4. Partnership Management:

- Collaborate with external partners to develop co-branded campaigns and promotions.

- Identify and establish new strategic partnerships to enhance brand awareness and drive sales.

5. Market Research & Analysis:

- Conduct market research to identify trends, analyze consumer behavior, and assess competitive landscapes.

- Leverage analytics tools (e.g., Google Analytics, BI Dashboards) to track sales performance and optimize marketing strategies.

6. Cross-Functional Collaboration:

- Work closely with Operations, R&D, IT, and Supply Chain teams to ensure seamless product launches and integrated marketing efforts.

- Manage relationships with external agencies to gain strategic insights and ensure high-quality creative deliverables

- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).

- 4-5 years of experience in FMCG, F&B or retail industry.

- Proven track record in developing and executing effective growth strategies.

- Strong expertise in brand management, project management, data analysis, merchandising display, and digital & social media marketing.

- Deep understanding of the F&B/Fast Food market with a passion for coffee and tea.

- Proficiency in digital tools and social media platforms.

- Strong leadership skills with the ability to collaborate effectively with diverse stakeholders.

- Excellent communication and presentation skills, with the ability to perform well under pressure.

- Fluency in English