Senior Assistant Brand Manager (Foods Category)

1. Product Development – NPD Lead (~55%)

- Lead end-to-end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.

- Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.

- Collaborate with cross-functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.

- Track post-launch performance and recommend adjustments or optimizations to maximize product success.

2. Brand Management (~30%)

- Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.

- Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.

- Analyze market data (Nielsen, Kantar, etc.) to evaluate performance and identify actionable opportunities.

- Conduct regular market visits to strengthen understanding of consumers and shopper behavior.

- Manage brand P&L and ensure marketing spend is on track and efficient.

- Collaborate cross-functionally to resolve brand-related matters and ensure smooth execution.

- Take on other tasks as assigned by the Line Manager.

3. Internal Sales & Performance Analysis (~15%)

- Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.

- Create clear reports and dashboards to monitor trends, SKU contribution and promotional impact.

- Align with Sales and Trade teams to support commercial strategies and deliver business targets.

- Bachelor’s Degree in Marketing, Business Administration or a related field.

- At least 2-3 years of experience in an ABM role in the FMCG, orientation to work in NPD preferred.

- Strong passion for food – curious about product innovation, trends and constantly looking to deliver better taste and product experiences to consumers.

- Ability to multi-task, take ownership and work independently in a fast-paced, dynamic environment.

- Stakeholder management, analytical and problem-solving skills

- Excellent in English skills.