Senior Assistant Brand Manager (Foods Category)
Mô tả công việc
1. Product Development – NPD Lead (~55%)
- Lead end-to-end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.
- Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
- Collaborate with cross-functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
- Track post-launch performance and recommend adjustments or optimizations to maximize product success.
2. Brand Management (~30%)
- Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.
- Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
- Analyze market data (Nielsen, Kantar, etc.) to evaluate performance and identify actionable opportunities.
- Conduct regular market visits to strengthen understanding of consumers and shopper behavior.
- Manage brand P&L and ensure marketing spend is on track and efficient.
- Collaborate cross-functionally to resolve brand-related matters and ensure smooth execution.
- Take on other tasks as assigned by the Line Manager.
3. Internal Sales & Performance Analysis (~15%)
- Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
- Create clear reports and dashboards to monitor trends, SKU contribution and promotional impact.
- Align with Sales and Trade teams to support commercial strategies and deliver business targets.
Yêu cầu công việc
- Bachelor’s Degree in Marketing, Business Administration or a related field.
- At least 2-3 years of experience in an ABM role in the FMCG, orientation to work in NPD preferred.
- Strong passion for food – curious about product innovation, trends and constantly looking to deliver better taste and product experiences to consumers.
- Ability to multi-task, take ownership and work independently in a fast-paced, dynamic environment.
- Stakeholder management, analytical and problem-solving skills
- Excellent in English skills.
Phân tích mức độ cạnh tranh
VietnamWorks AI
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Giá
29.000đ / lượt
Các phúc lợi dành cho bạn
Nghỉ phép có lương
Máy tính xách tay
Khác
Thông tin việc làm
02/12/2025
Nhân viên
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
Brand Management, independent work, Stakeholder Mangement
Hàng tiêu dùng
Tiếng Anh
5
Không hiển thị
Địa điểm làm việc
CJ Building, 6 Lê Thánh Tôn, Phường Sài Gòn, Thành phố Hồ Chí Minh
CJ Building, 2Bis-4-6 Lê Thánh Tôn, Phường Sài Gòn, Thành Phố Hồ Chí Minh
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