Senior Brand Manager

***About the Role The Senior Brand Manager’s role is to oversee the brand strategy and the development and execution of key brand marketing programmes that will delight consumers and customers alike. The role will ensure growth in brand equity and will ensure brand business performance by making recommendations based on the analysis of market trends and interpretations of market research data. While reporting directly to the Vietnam Marketing Director, the role interacts and seeks direction and guidance from the Regional Brand Team/Global Brand Team. Ad-hoc projects might cover other markets within SEA that require cross-market alignment and ***Key Performance Indicators for the Role • Brand volume • % market share • Brand equity (Awareness, P4W, Status, Gifting, Quality, Awareness, Trial, Good To Be Seen, Aspiration, Most Visible in Off/Off-Trade, Meaningful. Salience, Distinctive) • Brand equity growth • Program effectiveness – A&P spend as a % of sales • Timelines for promotions, campaigns and specific programs • Submission of high quality and detailed M&E form per program ***Required Capabilities Leadership Capabilities • Collaboration: Collaboration is the ability to work productively with others. At the low end of performance, collaboration enables effectively breaking down complex tasks and distributing the parts across a group of people or organizations. • Creativity: The problems we face today are much more complex and time-critical than those of the past. They often cannot be solved by brute force alone. Creativity describes the organization’s ability to think differently and allow different thinking to influence day-to-day and strategic decisions. At the low end of the performance curve, organizations can be trapped in tradition and best practices, unable to solve persistent problems. At the high end, they are often challenged to prioritize among numerous new ideas. • Innovation: Innovation goes beyond creativity to turn creative ideas into reality. It is the ability to translate a good concept into a compelling value proposition in which others are willing to support and invest. When innovation ability is high, companies go beyond innovative products to design innovative processes, organisational structures, management practices, and employment engagement approaches. • Adaptability: At no time in our history has adaptability been so critical. Products, services, organizations, companies, and even whole industries come and go quickly. Adaptability is the organisation’s ability to give up the existing skills, processes, and technologies that have led to its past success and create new skills and approaches that ensure success tomorrow. Organizations need to be adaptable just to survive and highly adaptable if they expect to thrive.

***Experience Required/Skills • Bachelor's degree with 10+ years of progressive marketing experience, demonstrated strong creative judgment and flair. • Having a solid background in the luxury category or luxury international brands is preferred • Partner with regional team & global brand team to build/adapt/evolve brand drivers • Strong understanding of local luxury insights & its clientele • Derives immense pleasure in delivering exciting new consumer opportunities • Existing capability to foster genuine relationships with relevant stakeholders • Successful management of senior collaborators, resulting in positive outcomes. • Proven brilliant execution to high standards across various pillars of brand building. ***Diversity Statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Character Is Everything