Senior Brand Manager

- Conduct comprehensive market analysis to strategically position the brand (ABBEN), identify target customer insights, and translate them into effective marketing initiatives. Perform in-depth market research and data collection.

- Formulate robust positioning and market penetration strategies, accurately forecast revenue, and meticulously allocate budgets.

- Ensure alignment of brand identity with the overarching vision, mission, objectives, and strategies of the company.

- Conceptualize and execute both traditional and cutting-edge communication campaigns tailored to enhance brand visibility.

- Oversee marketing and advertising endeavors to maintain coherence with product strategy.

- Proactively identify potential campaign risks and proffer timely mitigation strategies.

- Innovate and implement creative growth strategies to drive brand expansion.

- Methodically assess and report the performance metrics of all marketing campaigns, diligently evaluating ROI and KPIs.

Experience: At least 2-3 years of experience as SBM within Marketing departments of FMCG companies, previous experience in Category & Shopper Development is required. Preference will be given to candidates with experience in the energy drinks sector.

Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA qualification is advantageous.

Skills: Demonstrated leadership acumen, adept at working autonomously, resilience under pressure, advanced analytical capabilities, and adept problem-solving aptitude. Proficiency in fundamental and advanced marketing and branding principles.

Expertise: Profound expertise in Marketing and Branding, with a track record of strategic planning and execution of marketing initiatives within the FMCG sector.

Language: Fluency in English at a professional level.

Computer Skills: Proficiency in utilizing office productivity software.

Additional Attributes: Agile, dynamic, proactive, and self-reliant with a penchant for decisive action