Senior Brand Manager

Position title: Brand Manager – Anmum & Ethical Marketing

Reports to: Marketing Director

Business unit: Fonterra Brands Vietnam

Organisation unit: Marketing

Location: Vietnam

Role purpose

Business Unit description: Consumer Goods

Team fit : Marketing

Role purpose and responsibility:

• This role is responsible for leading and executing integrated marketing strategies to drive the growth of ANMUM and ETHICAL MARKETING of the adult nutrition portfolio, with a primary focus on the Total10, Heart Plus, new Innovation with targeted benefits.

• The Manager will lead and own healthcare professional engagements, strategic partnerships – with association and medical channels, and drive educational communication from HCP’s to consumers.

• This position requires strong professional stakeholder management, ability to absorb technical product knowledge and information, and some prior experience in a similar position.

Role accountabilities

- HCPs & Medical Engagement:

• Build brand trust in Medical channels through: digital-first communication, PR, social storytelling, pharmacy activation, and HCP education (doctors/pharmacists).

• Identify and execute win-win collaborations with healthcare and retail partners (e.g., FPT Long Châu, Pharmacity), supporting brand purpose and driving consumer conversion.

• Own and lead brand integration into professional/HCP events and functions, to tactfully engage HCPs and educate them about our key products such as Anlene Gold, Total 10, HeartPlus, Anmum and other new innovations

- Brand Management:

• Lead strategic planning and execution of the annual brand plan for Anmum, owning the P&L, pricing strategy, and portfolio mix.

- Media & Content Strategy:

• Work closely with media/digital agencies and in-house teams to deliver high-performing omnichannel medical/HCP communication. Evaluate performance using a data-driven and test-learn-optimize mindset.

- Team & Cross-Functional Collaboration:

• Lead project teams & foster collaboration and strong stakeholder management with cross-functional units including Sales, RA, Supply Chain, and Global Brand teams.

• Support Marketing Director in coaching team members

- Compliance & Risk Management:

• Ensure all communication and innovation activities comply with local regulations, presence of scientific substantiation, and Fonterra governance standards.

Education

• Bachelor University graduate in Marketing or Sciences

• Fluent in English and Vietnamese

Preferred: An MBA from a reputable University would be an advantage

Experience

• 6+ years of experience in medical marketing, brand management, innovation roles.

• Experience in health care nutrition, dairy or related FMCG/ VMS brands

• Track record of stakeholder management, strategic thinking and campaign success

• Experience working with regulatory bodies or scientific affairs

• Familiarity with all digital performance marketing and social commerce

Preferred: Strong experience in Adult Nutrition Medical Marketing

Technical/Functional Expertise

• HCP/Pharmacy Engagement (Expert)

• Brand Planning and Innovation (Expert)

• Consumer Insight & Activation (Expert)

• Digital Marketing & Performance Media (Proficient–Expert)

• Project Management (Expert)

• Strategic Partnership Development (Proficient-Expert)

• Financial Acumen – P&L ownership (Proficient)