Senior Brand Manager

• Research & develop new products

• Develop short-term (1-year) and long-term strategies and plan Marketing for the brand/category to achieve the company's business goals.

• Lead external partners to plan and execute ATL & BTL activities to achieve brand/industry goals and objectives

• Check, monitor and evaluate the effectiveness of marketing activities after implementation

• Lead market research and Brand measurement programs with related partners. Regularly check and analyze data about the market, brands, competitors and propose short-term and long-term plans to the CMO

• Coordinate with Sales Department to periodically survey the market and report to the CMO.

• Supervise the design and production to ensure that product packaging and POSM are made in as agreement, company and brand/catergory standards as well as ensure the production plan

• Coordinate with Sales, Supply Chain, Warehouse Management, Production, Finance, Internal Audit, QA, Distribution, etc. to develop MKT products/activities to achieve goals and KPIs suggest.

• Work closely and exploit opportunities for cooperation with Nestlé food to bring the most benefits to La Vie and Nestlé's business.

• Monitor and plan PFME costs in accordance with regulations, timely and effectively.

• Contribute articles to the company's Monthly Letter. Share newsletters for La Vie members, especially the Hotline room for each project to ensure that information sharing is done accurately and completely..

• Coordinate with CCSD department to plan programs to support the Sales Department

• Other assignments by CMO if required

• University Degree in Marketing or BA.

• Minimum of 4-5 years of experience in marketing: managing a brand (preferably in well-known MNC FMCGs industry) and leading the development & implementation of integrated campaigns

• Demonstrated ability to lead projects with multi-disciplinary teams.

• Capacity to understand & reason with business & brand perspectives.

• Experience in managing & launching innovation & renovation projects

• Good English communication, interpersonal skills & project management skills

• Computer skills: MS-Office knowledge.

• High ownership & proactive in leading initiatives .