Tối ưu lợi thế cạnh tranh trước khi ứng tuyển
Xem phân tích mức độ phù hợp và so sánh với ứng viên đã ứng tuyển
Hơn 90% người dùng hài lòng
Mô tả công việc
Key Responsibilities:
Strategic Brand Leadership
• Lead the end-to-end strategy across 3 categories (chewy candy, mints, gums), including positioning, portfolio architecture, innovation roadmap.
• Develop and implement annual brand plans aligned with business priorities and consumer trends.
• Track performance KPIs (volume, value, equity) and proactively drive corrective actions.
Brand Equity Building
• Build distinctive brand assets and ensure consistent, relevant brand messaging across all touchpoints.
• Develop and execute ATL/BTL/digital campaigns with strong storytelling
• Ensure creative execution aligns with global guidelines and local insights.
Innovation & Product Development
• Own the innovation funnel: from idea generation to launch, grounded in consumer insight and commercial opportunity.
• Work with R&D, supply chain, and regional teams to deliver successful launches OTIF.
• Drive renovation and SKU optimization to strengthen the core portfolio.
Integrated Marketing & Campaigns
• Develop and execute 360° marketing campaigns (ATL/BTL/digital) with compelling storytelling and consistent brand assets.
• Ensure brand creative and communication are aligned with global brand guidelines and local consumer insights.
• Track campaign ROI and continuously optimize for impact.
Commercial & Cross-Functional Collaboration
• Partner with Sales, Trade Marketing, and Shopper teams to deliver integrated plans in-store and online.
• Drive execution excellence across channels, ensuring visibility and availability of Mentos core and innovations.
Consumer, Market & Digital Insights
• Leverage data from Nielsen, Kantar, brand health trackers, and digital tools to drive strategic decisions.
• Identify growth opportunities through deep understanding of consumers, competitors, and trends.
Yêu cầu công việc
• 6–8 years of strong brand management experience in FMCG, ideally with multi-category or confectionery exposure.
• Proven success in building brands, managing P&Ls, and leading integrated marketing campaigns.
• Strong commercial acumen and strategic thinking with a data-driven approach.
• Experience managing innovation from insight to execution.
• Digitally savvy, with a track record in social-led campaigns (e.g., TikTok, YouTube).
• Excellent communication, influencing, and project leadership skills.
• Fluent in Vietnamese & English.
Phân tích mức độ cạnh tranh
VietnamWorks AI
-
Bạn phù hợp bao nhiêu % cho vị trí này?
-
Bạn xếp hạng Top bao nhiêu so với những hồ sơ ứng tuyển?
-
Thị trường đang trả mức lương bao nhiêu cho vị trí tương tự?
-
Nhu cầu tuyển dụng cho vị trí này trên thị trường cao hay thấp?
Giá
29.000đ / lượt
Các phúc lợi dành cho bạn
Thưởng
Đào tạo
Xe đưa đón
Thông tin việc làm
27/06/2025
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
Brand Management, Strategic Thinking, Data-Driven Approach, Integrated Marketing Campaign, Marketing strategies
Hàng tiêu dùng
Tiếng Việt
6
Không hiển thị
Địa điểm làm việc
Vincom Center, 72 Le Thanh Ton, Dist.1, Ho Chi Minh City, Viet Nam
Lot N, Street No.26, Song Than Industrial Zone No.2, Di An District, Binh Duong Province
(Xem bản đồ)Nhận diện một số hình thức lừa đảo
Lừa đảo thu phí
Đưa ra lời mời làm việc dễ dàng bất thường, đãi ngộ cao, kèm theo yêu cầu nộp các loại phí.
Xem chi tiết