Senior Brand Manager

ROLE POSITIONING AND OBJECTIVES

Reports to: Senior Marketing Deployment Manager

Reporting Level: Manages Self

WHAT YOU WILL BE ACCOUNTABLE FOR

• Deploy & Evaluate Brand Campaigns, including but not limited to New Product Launches, Brand Equity

Campaigns, Product Enhancements projects

• Manage brand house performance through monitoring market info insight, Brand Health, RA, Sales data analysis,

and propose action plan.

• Manage & propose full year Graphic Health Warning approach by relevant SKUs

• Deploy Productivity & Optimization Initiative.

• Manage budget for Brand House.

PEOPLE:

• Facilitate cross-functional meetings and discussions to address challenges and capitalize on opportunities for

alignment and efficiency.

• Facilitate flawless communication and collaboration between Marketing deployment and various departments,

ensuring cohesive execution of brand initiatives that align with interpersonal goals.

• Champion self-development and cultivate a deep understanding of brand strategies.

• Cultivate a culture of continuous learning through informative sharing and feedback sessions.

• Brand Portfolio Management: Understand fundamental brand & portfolio management principles, able to independently analyze various sources of internal & external data to provide actionable insights.

• Understand Vietnam retail landscape, designs & implement effective brand campaigns / shopper marketing campaigns, with clear linkage to overarching business strategy, integrating consumer insights.

• Able to Provides insights that directly influence marketing campaigns, product development, or trade strategies by aligning consumer behavior with business opportunities.

• Deep, strategic understanding of market dynamics, economic indicators, and global trends. Has a holistic view of the business, including supply chain, distribution channels, and customer insights. Drives the development and implementation of innovative commercial strategies.

• Master stakeholder management, with a nuanced understanding of complex stakeholder landscapes and strategic relationship building; Exhibit leadership and charisma in stakeholder interactions; inspire trust and fosters long-term, impactful relationships.

• Ability and willingness to champion learning, psychological safety, 360 feedback within and outside marketing team.

• Candidates of University graduate with solid academic results, preferably in Marketing management are encouraged to apply.

• Minimum 5-year experience in Trade Marketing in a sizeable FMCG company (preferable an MNC) in senior managerial roles.

• Required languages are English and Vietnamese.