Senior Brand Manager - Nivea

JOB PURPOSE

- This role plays a critical part to take full ownership of the assigned category/ product lines by leading the brand development strategy & plan including budget responsibility, revenue growth management strategy, research and insights generation, future category opportunities and integrated marketing communication activation.

- In addition, the job holder also plays an important role to build team capabilities, operating effectiveness, driving positive one team spirit, and establish a collaborative culture based on the Beiersdorf’s Core Values across the Marketing Team and within the organization.

PRINCIPAL ACCOUNTABILITY – MINIMUM REQUIREMENT

1. Marketing Strategy

- Business Plan: Responsible for developing marketing strategy & growth strategy to achieve business objectives for assigned category/ product lines.

- Conceptual Thinking: Localize & develop brand strategy & execution based on Regional strategy & local Consumers insights.

2. Consumer Understanding

- Insights: Deeply & continuously listen and understand our consumer and customer and generate valuable insights through consumer data/ observation/ tracking to identify opportunities for brand differentiation.

- Market Understand: Interpret Market researches from Regional and adapt properly to withdraw business implication.

Competition Watch: Regularly analyze and withdraw business implications.

3. Launch & Relaunch

- Develop clear strategy & focus & back up scenarios in cooperation with different stakeholders for the launch/ relaunch owned.

Projects management: Ensure all NPDs are executed on-time in full and achieve all KPIs.

- Stakeholders management: Well communicate with Regional, Local internal teams.

4. Media Strategy & Communication Plan

- Communication strategy: Develop and implement comprehensive brand communication strategies based on brand objectives, allocated budget & resource.

- KOL & Social: Develop strategy, execution plan & excellent conduct KOL & Social outreach.

- Media Efficiency: Work well with agency for Media plan & execution, judge and track media plan and control target achievements post-campaign regularly.

- Brand Creative Assets: Ensure all assets are adapted properly & promptly from Regional to local and aligned with Brand Image & Guideline & all stakeholders.

5. Assortment management

- Assortment strategy: Utilize market understanding & consumer insight to form assortment strategy.

- Pricing: Develop pricing strategies that align with brand positioning and market competitiveness.

SPECIAL REQUIREMENT

1. Education

- University degree in Marketing/Economics.

2. Working Experiences

- Min. 4 year working experience in Brand Management or equivalent field in Marketing in FMCG (cosmetic is preferable).

3.Competencies

- Extensive experience & relevant knowledge in personal & skin care.

- Experience in consumer marketing.

- Media Expertise (TV + Digital / Precision Marketing).

- Consumer obsession.

- Passion for growth & driving in market excellence.

4.Skills

- Very fluent in English & Vietnamese in speaking & writing.

- Can-do & supportive mindset.

- Strong leadership; high collaborative spirit.

- Strong entrepreneurial, passionate and ownership mindset.

- Strong analytical thinking, problem-solving ability, sense of urgency.

- Effective planning and project/time management.

- Strong presentation, negotiation skills being persuasive & effective.

- High creative to adapt creative properly to all platforms and other requirements.

- Strong communications skill with internal & external, especially with Celebrity, KOLs