Senior Business Development Manager

1. Reporting Line

Directly reports to the Board of Directors (BOD)

2. Position Objective

Lead business strategy, product-market growth, client and partner relations, and team development to ensure sustainable growth.

3. Key Responsibility

A. Revenue Management & Profit Optimization

• Responsible for achieving the annual revenue target.

• Optimize profit margins for each contract, ensuring a P&L (Profit & Loss) strategy aligned with company goals.

• Develop contract evaluation criteria to enhance sales efficiency.

B. Client Acquisition & Business Development

• Develop B2B market expansion strategies, focusing on major brands, agencies, and international corporations.

• Maintain and expand relationships with existing clients to increase upselling and cross-selling opportunities.

• Build relationships with marketing agencies, production houses, e-commerce platforms (Shopee, TikTok, Lazada), as well as KOCs and KOLs to expand the brand's reach and enhance event partnerships.

• Manage pipeline through CRM, tracking each stage of the deal closing process.

C. Sales Team Development & Management

• Recruit, train, and develop the Business Development Executive (BDE) team, ensuring they meet individual KPIs.

• Conduct monthly training sessions on deal closing, contract negotiation, and sales process optimization.

• Establish key performance metrics (Win-rate, AOV, Revenue Growth) to evaluate team performance.

D. Sales Process & Performance Optimization

• Develop a professional sales process from lead generation → negotiation → deal closure → after-sales service.

• Collaborate with the Marketing team to create campaigns that attract potential clients (Inbound & Outbound Sales).

• Provide monthly business performance reports and propose strategic adjustments based on market insights.

A. Required Qualities & Competencies

• Hunter Mindset – Proactively seeks out clients, does not rely on pre-generated leads.

• Strategic & Financial Acumen – Not only focused on sales but also on P&L optimization and profit margins.

• Strong Industry Network – Well-connected with major brands, agencies, and production houses.

B. Experience & Skills

• Minimum 5-8 years of experience in Sales/BDM in the Event, Media, or Livestream industry.

• Proven track record of closing B2B deals valued between 500 million - 2 billion VND per project.

• Hands-on experience with CRM systems for pipeline management and sales process optimization.

• Strong contract negotiation and high-value deal-making skills.

• Expertise in multi-channel sales development (Digital Sales, Partnerships, Referral Sales).