Senior Campaign Management Specialist

What You Will Do

Campaign & portfolio performance

• Design and manage spend/usage campaigns (activation, reactivation, category boosts, seasonal offers, merchant tie-ups…).

• Coordinate cross-functionally (Product, Data, Ops, Risk, Sales) for E2E execution.

• Track and improve KPIs: activation, spend per card, engagement, retention, attrition.

Engagement & customer journey

• Build and optimize customer journeys for new, active, inactive and high-value segments.

• Run interactive & personalized campaigns via omnichannel communication.

• Benchmark competitor campaigns and journeys to enhance our value proposition.

Communication ownership

• Own the communication plan for the credit card portfolio across all touchpoints.

• Manage content, frequency, targeting & suppression rules on each channel.

• Ensure messages are accurate, compliant and customer-centric.

Analytics & learning

• Set clear objectives, hypotheses and KPIs for each campaign.

• Measure performance (incl. A/B tests/control groups where relevant).

• Turn insights into concrete improvements for next-wave campaigns.

• 3+ years in campaign/incentive management in Banking, Fintech or E-commerce.

• Experience running campaigns on CRM and communication platforms (ZNS, email, SMS, digital marketing tools).

• Understanding of credit card or consumer lending products and basic portfolio/P&L concepts.

• Background in retail marketing and customer engagement.

• Able to apply AI tools (e.g. ChatGPT, copilots, AI content/analytics tools) to:

• Generate & refine campaign ideas, copies and content variants.

• Support data exploration and campaign analysis.

• Build simple automations/flows to work more efficiently.

• Strong critical thinking: validate AI outputs, iterate prompts, and combine AI with business judgment.

• Extreme ownership, proactive and hands-on.

• Fast learner, curious about products, customers and new tools.

• Can zoom in & out from strategy to execution details.

• Strong problem-solving under pressure with high customer empathy.

• Collaborative, good cross-functional communication.

• Hard-working, positive, enthusiastic.

• Native Vietnamese speaker with excellent English (written & spoken).