Senior Commercial Marketing Specialist

• Analyses market data and generates Market Insights to support/identify key segment opportunities including inputs to the Stage gate process • Researches and analyses customers to fit with segment and regional strategies • Works with the sales teams tracking projects and customers through CRM • Analyses, researches and maintains data about local competitors, in conjunction with sales to better understand our competitive advantage. • Works with the Regional Product Marketing Manager translating segment strategies, market research and customer requirements to create a detailed regional strategic Segment with related key tactical actions • Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan • Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel • Supports the management of brand positioning and brand architecture within guidelines • With the support of the BU Marketing Communications team, develops and executes communication plan for the region • Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines • Supports Marketing and Sales Excellence initiatives in the region • Management of content and analysis of activity for regional digital tools • Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations

• Minimum of Bachelor’s degree plus 5+ years of sales/marketing or business management experience (MBA preferred) • Ideally solid experience in marketing with diversity of experience within various areas of marketing • Ability to lead a diverse, cross-divisional network to achieve business results • Proven ability to identify business opportunities and develop appropriate plans and relationships that deliver results within a diverse and challenging business climate • Excellent communication, interpersonal, influencing and presentation skills