Senior Content Creator

Why EQuest:

EQuest is currently one of the largest private education institutions in Vietnam with more than 362,000 students enrolled annually in our member schools, including K-12 schools, universities and vocational institutions, foreign language schools, as well as various Edtech platforms.

You will become a valued member of our vibrant community, bringing together outstanding individuals from Vietnam and around the world. We are talented, bold, progressive, growth-oriented, and disciplined.

You will enjoy a competitive salary and benefits package, as well as opportunities for professional career development.

You will play a crucial role in advancing EQuest's mission — delivering an exceptional education experience and offering world-class education to Vietnamese students.

EQuest is looking for potential candidates for the position of Senior Executive, Content Creator with the following details:

Responsibilities:

1. Content Strategy:

- Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of EQuest.

- Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.

- Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.

- Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.

2. Content Creation:

- Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the company or target customers.

- Create content using language and images that convey brand messages, building customer brand awareness.

- Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.

- Write and edit content with a focus on clarity, consistency, and alignment with the organization’s voice.

3. Collaboration:

- Work closely with the marketing, design, and product teams to ensure the content released is aligned with EQuest's image and design standards.

4. Others:

- Other tasks assigned by line manager.

Requirements:

- Bachelor’s in Journalism, Communication, Marketing or related fields.

- Fluency in English and Vietnamese is a must.

- Familiarity with social media and web analytics (e.g., knowledge of the market, competitors, and industry trends will be a clear advantage).

- Fundamental understanding of content marketing tactics, such as digital advertising and social media marketing.

- Creativity and commercial awareness.

- Ability to use media screening tools.

- Familiar with Microsoft Office and PDF software, Google Workspace.