Job description
• Develop and execute a comprehensive content strategy aligned with the overall marketing and business
goals;
• Produce high-quality a wide variety of content - blogs, e-books, whitepapers, videos, and webinars on
website and social media channels;
• Generate ideas to increase customer engagement;
• Measure the effectiveness of communication of the implemented content. Monitor and report Content
effectiveness to direct management;
● Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals.
● Produce high-quality a wide variety of content - blogs, e-books, whitepapers, videos, and webinars on website and social media channels;
● Generate ideas to increase customer engagement.
● Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
● Understand the target audience's psychology and create compatible content to attract them, turning them into potential customers.
● Creating content for advertising campaigns to ensure it meets the target audience's needs.
● Working closely with SEO, web, media team, and advertising agencies to design, test, and evolve lead-nurturing tactics;
● Update trends to develop new ideas to increase interaction and brand recognition.
● Monitor, analyze, and evaluate content marketing effectiveness metrics and research customer insights to optimize effectiveness.
● Tasks are assigned by the line manager.
Job requirements
●Bachelor’s degree, preferably in Marketing/ Business or a related field;
● At least two years of experience in similar positions;
● Proven success in developing content marketing campaigns;
● Excellent written skills and ability to communicate at all levels;
● Keen eye for detail;
● Have a deep understanding of social media channels, especially Facebook and Tiktok;
● Creative mindset with the ability to think strategically;
● Skills in planning, organizing, and executing projects effectively;
● Fluent in both Vietnamese and English.
Preferred skills
● Have a strong background in Service Marketing and Inbound Marketing;
● Proficiency with content and social media strategy;
● Experience with marketing automation and CRM tools;
● Experience in education or service.
What We Can Offer
Bonus
Lương tháng 13 cố định
Awards
Các phần thưởng theo cơ chế từng phòng ban và toàn công ty
Travel Opportunities
Du lịch 2 lần/ năm, du lịch kết hợp đào tạo
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
04/04/2024
Experienced (non-manager)
Marketing, Advertising/Communications > Marketing
SEO, Content Marketing, Social Media Advertising, Creative Mindset, English
Education/Training
English
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Not shown
Job Locations
Tầng 8, số 54 Lê Thanh Nghị, phường Bách Khoa, Hai Bà Trưng, Hà Nội
HomeJobsEducation/TrainingSAPP AcademySenior Content Marketing